Internet Explorer 7, 8, and 9 are no longer supported. Please use a newer browser.
Concourse works best with JavaScript enabled.
University of West Georgia logo

Main Campus · Richards College of Business · Marketing/Real Estate

International Marketing

  • Fall 2020
  • Section 02D
  • 3 Credits
  • 08/12/2020 to 12/05/2020
  • Modified 12/03/2020


This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.


MKTG 3803 or MKT 303 and (GPA 2.00 or above required 2.00 and College of Business Maj-Minor 1) and Richards Col Upper Division RCUD

Contact Information

Professor: Dr. Minna Rollins

  • Email: [email protected]
  • Office: Miller Hall, Marketing & Real Estate
  • Phone: 770-847-8151 (home office)

Office Hours

  • Wednesday, 10:00 AM to 12:00 PM, Miller Hall, Marketing & Real Estate

Please make an appointment via phone or email.

  • Monday, Friday, 9:00 AM to 11:00 AM, Virtual

Via GoogleMeet, GotoMeeting, phone.

Meeting Times

Online, in-class, virtual

  • See the weekly schedule in CourseDen


International Marketing

  • Author: Cateora et al.
  • Publisher: McGraw&Hill
  • Edition: 18
  • ISBN: 9781259712357 
  • Availability: Bookstore, online

Ebook or regular textbook


This course focuses on various topics in international marketing such as market research in global setting and international marketing channels. Upon successfully completing this course, the student should:

1) Have a broad-based knowledge of the economic, business and trade environment in different countries/areas of the world as well as how they are linked (LG 4, 5).

2) Be able to gather and analyze trade and business information about specific countries from various government and private sources, and to communicate this information effectively in oral presentations and in writing (LG 1, 6).

3) Have some knowledge about how basic marketing concepts and theories can be interpreted and applied in terms of international business situations (LG 4, 5, 6).

4) Be able to analyze international marketing situations and to recognize how diversity, globalization and multicultural considerations affect organizational environments and strategic plans (LG 5, 6).



Chapter quizzes                                               10%

Article quizzes (3)                                            10%

Case reports (3)                                                25%

Case presentation and evaluations (group)*  25%

Exams (2)                                                          30%

Total                                                                 100%


A 0-100 scale will be used for all the assignments and assessments.

*Group evaluation is mandatory, but not a graded assignment.


Resulting grade and related performance levels
Grade Range Notes
A 90 +
B 80-89
C 70-79
D 60-69
F Less than 60


Syllabus quiz and assessing your learning

Syllabus quiz is a mandatory quiz. You have to take it during the first week of classes and you have to receive 10/10 in order to continue in the class. You have two attempts.

Chapter quizzes

You have 30 minutes to complete each quiz. The quizzes will be opened in the beginning of each week and they are open until end of the semester.

Assignments, Case reports (3)

There are three individual written assignments in this course, case reports. Guidelines are given in CourseDen.

Article quizzes (4)

There are four article quizzes in this course. You will be given the articles in the weekly module and you have until end of the semester to complete the quizzes.

Case presentation

You will complete a case presentation in the randomly assigned virtual teams. Guidelines are located in CouseDen in the Orientation module.


Course Calendar

Week 1, Aug 13-14, Courseden/online

Module 0 Orientation to International Marketing



  • Orientation to the IM course and orientation recording
  • Read Ch1
  • Quiz Ch1
  • Self-assessment
  • Syllabus quiz
  • Introduce yourself (Discussion board)
  • Contact your team and decide how to collaborate


Week 2, Aug 17-21, Courseden/online


  • Ch 3, 4
  • Videos: Lecture(s), videos
  • Chapter quizzes


Week 3, Aug24-28, in-class on Tue and Thu


  • Ch5
  • Chapter quiz
  • Case 1 discussion/report, due before the class starts (via Assignments)


Week 4, Aug31-Sep4, courseden/Online


  • Ch6 and 7
  • Chapter quizzes
  • Videos: Lecture(s), videos
  • Article Quiz Q1


Week 5, Sep8-11, courseden/Online

Exam 1, chapters 1-7


Week 6, Sep14-18, courseden/Online

Economic Development

·       Ch 9 and ch10

·       Chapter quizzes


Week 7, Sep21-25, courseden/Online

Economic Development

·       Ch11 and quiz

·       Article Quiz 2


Week 8, Sep 28-Oct 2, In class Tue and Thu

Economic Development

  • Case report due before the classes via Assignments

Week 9, Oct 5-9, courseden/Online

Developing Global Marketing Strategies

  • Ch12
  • Ch quiz


Week 10, Oct 12-16, courseden/Online

Developing Global Marketing Strategies

  • Ch15
  • Chapter quiz
  • Article Quiz 3


Week 11, Oct 19-23, courseden/Online

         Exam 2

Week 12, Oct 26-30, courseden/Online

Developing Global Marketing Strategies

  • Ch16
  • Chapter quiz
  • Article quiz 4

Week 13, Nov 2-6, courseden/Online

Developing Global Marketing Strategies

  • Ch19
  • Ch quiz


Week 14, Nov 9-13, in class Tue and Thu

Developing Global Marketing Strategies

·       Ch17, ch quiz

  • Case report 3, submit before the class via Assignments


Week 15, Nov 16-20, Virtual, link in the courseden

Case presentations, Tue & Thu


Week 16, Nov 23-25, Virtual, link in the courseden

Case presentations, Tue

Week 17, Nov30-Dec5, Online/Courseden

  • Case study evaluations (survey)
  • Group evaluation (not part of the final grade, but mandatory)
  • Exam 3 (online)

College/School Policies

Wolf Pact

Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.

I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.

I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.  

Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!

About the Richards College of Business

To become a globally recognized college of business preparing forward-thinking, responsible leaders.

We are in the business of transforming lives through education, engagement, and experiences.

Strategic Goals and Values

Student Success
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.

Academic Success
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.

Operational Success
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.

Ethical Values
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.

Institutional Policies

Academic Support

Accessibility Services: Students with a documented disability may work with UWG Accessibility Services to receive essential services specific to their disability. All entitlements to accommodations are based on documentation and USG Board of Regents standards. If a student needs course adaptations or accommodations because of a disability or chronic illness, or if he/she needs to make special arrangements in case the building must be evacuated, the student should notify his/her instructor in writing and provide a copy of his/her Student Accommodations Report (SAR), which is available only from Accessibility Services. Faculty cannot offer accommodations without timely receipt of the SAR; further, no retroactive accommodations will be given. For more information, please contact Accessibility Services.

Center for Academic Success: The Center for Academic Success provides services, programs, and opportunities to help all undergraduate students succeed academically. For more information, contact them: 678-839-6280 or [email protected]

University Writing Center: The University Writing Center assists students with all areas of the writing process. For more information, contact them: 678-839-6513 or [email protected]

Online Courses

UWG takes students’ privacy concerns seriously: technology-enhanced and partially and fully online courses use sites and entities beyond UWG and students have the right to know the privacy policies of these entities. For more information on privacy and accessibility for the most commonly used sites, as well as technology requirements visit the UWG Online site.

Students enrolled in online courses can find answers to many of their questions in the Online/Off-Campus Student Guide.

If a student is experiencing distress and needs help, please see the resources available at the UWG Cares site. Online counseling is also available for online students.

Honor Code

At the University of West Georgia, we believe that academic and personal integrity are based upon honesty, trust, fairness, respect, and responsibility. Students at West Georgia assume responsibility for upholding the honor code. West Georgia students pledge to refrain from engaging in acts that do not maintain academic and personal integrity. These include, but are not limited to, plagiarism, cheating, fabrication, aid of academic dishonesty, lying, bribery or threats, and stealing. 

The University of West Georgia maintains and monitors a confidential Academic Dishonesty Tracking System. This database collects and reports patterns of repeated student violations across all the Colleges, the Ingram Library, and the School of Nursing. Each incidence of academic dishonesty is subject to review and consideration by the instructor, and is subject to a range of academic penalties including, but not limited to, failing the assignment and/or failing the course. Student conduct sanctions range from verbal warning to suspension or expulsion depending on the magnitude of the offense and/or number of offenses. The incident becomes part of the student’s conduct record at UWG.

Additionally, the student is responsible for safeguarding his/her computer account. The student’s account and network connection are for his/her individual use. A computer account is to be used only by the person to whom it has been issued. The student is responsible for all actions originating through his/her account or network connection. Students must not impersonate others or misrepresent or conceal their identities in electronic messages and actions. For more information on the University of West Georgia Honor Code, please see the Student Handbook.

UWG Email Policy

University of West Georgia students are provided a MyUWG e-mail account. The University considers this account to be an official means of communication between the University and the student. The purpose of the official use of the student e-mail account is to provide an effective means of communicating important university related information to UWG students in a timely manner. It is the student’s responsibility to check his or her email.

Credit Hour Policy

The University of West Georgia grants one semester hour of credit for work equivalent to a minimum of one hour (50 minutes) of in-class or other direct faculty instruction AND two hours of student work outside of class per week for approximately fifteen weeks. For each course, the course syllabus will document the amount of in-class (or other direct faculty instruction) and out-of-class work required to earn the credit hour(s) assigned to the course. Out-of-class work will include all forms of credit-bearing activity, including but not limited to assignments, readings, observations, and musical practice. Where available, the university grants academic credit for students who verify via competency-based testing, that they have accomplished the learning outcomes associated with a course that would normally meet the requirements outlined above (e.g. AP credit, CLEP, and departmental exams).

HB 280 (Campus Carry)

UWG follows University System of Georgia (USG) guidance:

You may also visit our website for help with USG Guidance:

Mental Health Support

If you or another student find that you are experiencing a mental health issue, free confidential services are available on campus in the Counseling Center. Students who have experienced sexual or domestic violence may receive confidential medical and advocacy services with the Patient Advocates in Health Services. To report a concern anonymously, please go to UWGcares.

ELL Resources

If you are a student having difficulty with English language skills, and / or U.S. culture is not your home culture, specialized resources are available to help you succeed. Please visit the E.L.L. resource page for more information.


Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. This also includes making plans for internet access at whatever location participation may occur.

Virtual or in-person proctored exams, if your instructor should require them, may result in an additional cost to the student. Please discuss these details with your instructor or see the information provided here.

Face Coverings: Effective July 15, 2020, University System of Georgia institutions, including the University of West Georgia, will require all faculty, staff, students, and visitors to wear an appropriate face covering while inside campus facilities/buildings where six feet social distancing may not always be possible. Face covering use will be in addition to and is not a substitute for social distancing.

Face coverings are not required in campus outdoor settings where social distancing requirements are met. Anyone not using a face covering when required will be asked to wear one or must leave the area.

Reasonable accommodations may be made for those who are unable to wear a face covering for documented health reasons.

Student FAQs: For more information about UWG COVID-19 guidance for students visit the Student FAQ webpage


Additional Items