Other · Richards College of Business · Marketing/Real Estate
- Fall 2020
- Section N01
- 3 Credits
- 08/12/2020 to 12/05/2020
- Modified 11/23/2020
A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.
MKTG 3803 or MKT 303 and (GPA 2.00 or above required 2.00 and College of Business Maj-Minor 1) and Richards Col Upper Division RCUD
Professor: Dr. Minna Rollins
- Email: [email protected]
- Office: Miller Hall, Marketing & Real Estate
- Phone: 770-847-8151
- Wednesday, 10:00 AM to 12:00 PM, Miller Hall, Marketing&Real Estate
Please make an appointment via phone or email.
- Monday, Friday, 9:00 AM to 11:00 AM, Virtual
Via GoogleMeet, GotoMeeting, phone
Our modules are from Monday to Sunday
Business Marketing Management
- Author: Hutt & Speh
- Publisher: Cengage
- Edition: 12
- ISBN: 978-1337296540
- Availability: Bookstore, online
Ebook or paper back
We will build on the following learning goals throughout the term:
1) Identify and understand the industrial, marketing, and business terms and concepts that are significant within the field business-to-business marketing.
2 ) understand the relationships of the key concepts in business-to-business marketing to each other and their relationship to marketing and/or business principles and practices in a global setting.
3) demonstrate how to apply and use these concepts in marketing and/or business situations.
4) demonstrate the preparation for entry into a career in industrial or business-to-business marketing and working effectively and comfortably in virtual teams.
Chapter quizzes (8-10) 10%
Article quizzes (5) 10%
Written Assignments (4) 25%
Case presentation and groups evaluations 25%
Exams (2) 30%
A 0-100 scale will be used for all the assignments and assessments.
*Group evaluation is mandatory, but a graded assignment.
|A||90 and +|
|F||Less than 59|
Quiz : Syllabus quiz
Syllabus quiz and assessing your learning
The syllabus quiz is a mandatory quiz. You have to take it during the first week of classes and you have to receive 10/10 in order to continue in the class. You have two attempts. In the first week of classes, you will assess your own learning and studying strengths and weaknesses.
Chapter quizzes and article quizzes
You have 30 minutes to complete each chapter quiz. Quizzes are open during the week they are assigned. You have 45 minutes to complete the article quiz (5). They are open until end of the semester.
There are five individual written assignments in this course, you have to complete 4 of them. Guidelines are given for each assignment in CourseDen.
You will complete a case presentation in the randomly assigned virtual teams. Guidelines are located in CouseDen in the Orientation module. Your group can earn bonus points for presenting virtually. More information will be given in CourseDen.
There are three (3) exams in this course. Exams consist of multiple-choice, short answer, and/or essay questions.
In the orientation module in CourseDen.
Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.
I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.
I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.
Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!
About the Richards College of Business
To become a globally recognized college of business preparing forward-thinking, responsible leaders.
We are in the business of transforming lives through education, engagement, and experiences.
Strategic Goals and Values
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.
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