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Main Campus · Richards College of Business · Marketing/Real Estate

Principles of Marketing

  • Fall 2020
  • Section 01
  • 3 Credits
  • 08/12/2020 to 12/05/2020
  • Modified 08/28/2020


Study of marketing policies and practices in the flow of goods and services to the customer/consumer.


GPA 2.00 or above required 2.00 and Richards Col Upper Division RCUD

Contact Information

Senior Lecturer: Cheryl O'Meara Brown

The most effective way to reach me is via e-mail. Use [email protected] for a quick reply since messages come to my phone. You may also use CourseDen e-mail, but I will not receive your message as quickly.

Please free to contact me if you have a problem.  Do not wait until the end of the semester to discuss any difficulties that you might be having.  I will be happy to schedule a meeting with you at any point during the semester.

Office Hours

  • Monday & Wednesday, 8:00AM-11:00AM
  • Miller 2306

Note: office hours above do not pertain to holidays or finals week

Meeting Times

Lecture/Class Activities

  • Monday, Wednesday; 11:00-12:15
  • Anthropology Room 2

Last names A-L come to class on Mondays.

Last names M-Z come to class on Wednesdays.

BRING YOUR LAPTOP (or tablet or smartphone) TO CLASS. Also, bring pen/pencil and paper.


M: Marketing

  • Author: Grewal/Levy
  • Publisher: McGraw Hill
  • Edition: 7
  • ISBN: 1264091605
  • Availability: see Notes below
  • Price: $55

If you register for Connect directly through our class in CourseDen, the special UWG price is $55.00.

All Options:

Grewal, M: Marketing, 7th edition (2021 copyright)

Bundle, Including Loose Leaf Text and Connect Access Card

Net discount price: $69 (national price is $120)

ISBN: 9781264390830


Connect Access Card standalone

Net discount price: $59 (national price is $95)

ISBN: 9781264390489


Connect direct to student online access through the Connect registration link in CourseDen

Net discount price: $55.00 (national price is $95)

ISBN: 9781264390540

***If you need any technical support with MH Connect, you need to contact them directly:***


UWG Bookstore: $174.


You will need a webcam for this class for use during exams. Most laptops have built-in webcams, but if you do not have one, they can be purchased cheaply (around $10) at Walmart or on Amazon.


  1. Critically evaluate the role that Marketing plays in the domestic and global economy and in the individual firm.  (LG 5)
  2. Have basic knowledge of the marketing concept and the elements of a marketing plan like marketing research, market segmentation, consumer behavior, marketing mix, and positioning. (LG 4)
  3. Understand how these affect strategic planning.  (LG 6)
  4. Have basic knowledge of how social, political, legal, economic, and technological environments affect marketing.  (LG 4)
  5. Recognize how diversity, ethical decision-making and leadership, social responsibility, globalization, and multicultural considerations affect marketing strategies and decisions. (LG 5)
  6. Recognize the pervasive application of marketing principles to goods, services, ideas, people and places, as well as to B2B and consumer marketing, and to non-profit organizations.  (LG 4)

*BBA Marketing Learning Outcomes (page 11)



Types of evaluations and related weights
Type Weight Topic Notes
SmartBook Assessments in MH Connect (lowest 2 dropped) 25%
Weekly CourseDen Assignments (lowest 2 dropped) 25%
Exams (4) 50%
Optional Comprehensive Final Exam will replace lowest exam grade

Will only replace your lowest regular exam grade IF you do better on it. 


Resulting grade and related performance levels
Grade Range Notes
A 90-100
B 80-89
C 70-79
D 60-69
F 59 and below

I encourage you to be responsible for yourself and keep up with your own grades in the class (including what you’re currently making in the class).  I do not keep running averages of each student’s grade throughout the semester, and I am unable to respond to all students asking, for example, what they need to make on Exam Four to get an A in the class.  

If you need help calculating your grade, there are easily accessible tools that can help (just type “how to calculate my grade” into Google and you’ll find online grade calculators).


General Assignment Information:

There is an MH Connect and SmartBook Orientation Video located in our course section in MH Connect. If you are new to Connect and/or the SmartBook, you need to watch these.

SmartBook Assessments: In these, you’re expected to read through the chapter highlights (and/or the entire chapter) and then proceed to the “Practice” area where you’ll answer questions about the material.  You are NOT penalized for wrong answers!  You can answer as many questions as it takes until you make a 100%. There is no time limit, and you have the option of saving your progress and returning to the assessment later. These are due on Sunday nights by 11:59pm.

CourseDen Assignments: Each week, in class, we will do some sort of an activity/assignment to reinforce that week's material. You can do them in class and submit them in CourseDen (go to Assessments --> Assignments) during class (or later), or you may do them on your own (outside of class) and submit them in CourseDen (instructions will be posted in the appropriate Assignment dropbox each week). Occasionally, these assignments will be done in MH Connect; I will let you know when that is the case. These are due by Friday at 11:59pm each non-exam week.

Practice Quizzes (in MH Connect): These are optional and will not impact your grade. You'll have 30 minutes per quiz, unlimited attempts, and you can access the ebook during the quiz.

Exams (in MH Connect): Each exam will consist of 50 multiple-choice questions and you will have 75 minutes. You will be allowed to access the ebook during the exam, but no other resources. 75 minutes will NOT allow you enough time to look up every single answer!! Make sure that you study beforehand and take the practice quizzes in Connect. After you've submitted an exam, feedback will be held until one hour after the exam's due date.
IMPORTANT: Proctorio, an online proctoring tool, will be utilized for all of the exams. You will need a webcam. You’ll be expected to provide identification verification (hold your ID up to the camera), a full 360-degree scan of your environment including your lap, and have the camera on you during the entire exam. You will not be allowed to type anything on your keyboard, search on your phone, use additional resources, etc. Doing so will result in being "flagged" by Proctorio and you will automatically receive a zero for the exam.


Principles of Marketing Fall 2020 Schedule


Due by 11:59pm on dates below:




Sunday, August 16

Chapter 1 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, August 21

Week 1 CourseDen Assignment



Sunday, August 23

Chapter 2 SmartBook Assessment

Chapter 3 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, August 28

Week 2 CourseDen Assignment



Sunday, August 30

Chapter 4 SmartBook Assessment

Chapter 5 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, September 4

Week 3 CourseDen Assignment



Available Monday, Sept. 7 @12:01am -
Wednesday, Sept. 9 @11:59pm

Exam One, Chapters 1,2,3,4,5



Sunday, September 13

Chapter 6 SmartBook Assessment

Chapter 8 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, September 18

Week 5 CourseDen Assignment



Sunday, September 20

Chapter 9 SmartBook Assessment

Chapter 10 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, September 25

Week 6 CourseDen Assignment 



Available Monday, Sept. 28 @12:01am -
Wednesday, Sept. 30 @11:59pm

Exam Two, Chapters 6,8,9,10



Sunday, October 4

Chapter 11 SmartBook Assessment

Chapter 12 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, October 9

Week 8 CourseDen Assignment



Sunday, October 11

Chapter 14 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, October 16

Week 9 CourseDen Assignment



Sunday, October 18

Chapter 16 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, October 23

Week 10 CourseDen Assignment



Available Monday, Oct. 26 @12:01am -
Wednesday, Oct. 28 @11:59pm

Exam Three, Chapters 11,12,14,16



Sunday, November 1

Chapter 17 SmartBook Assessment

Chapter 18 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, November 6

Week 12 CourseDen Assignment



Sunday, November 8

Chapter 19 SmartBook Assessment

    {Monday or Wednesday}

    {In-class activities}

Friday, November 13

Week 13 CourseDen Assignment



Available Monday, Nov. 16 @12:01am -
Wednesday, Nov. 18 @11:59pm

Exam Four, Chapters 17,18,19







Wednesday, December 2,

11:00am -- 1:00pm

Optional Comprehensive Final Exam

The instructor reserves the right to make changes to this schedule. 

Any changes will be announced via Announcements in CourseDen and/or via Remind texts.

College/School Policies

Wolf Pact

Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.

I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.

I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.  

Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!

About the Richards College of Business

To become a globally recognized college of business preparing forward-thinking, responsible leaders.

We are in the business of transforming lives through education, engagement, and experiences.

Strategic Goals and Values

Student Success
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.

Academic Success
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.

Operational Success
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.

Ethical Values
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.

Institutional Policies

Academic Support

Accessibility Services: Students with a documented disability may work with UWG Accessibility Services to receive essential services specific to their disability. All entitlements to accommodations are based on documentation and USG Board of Regents standards. If a student needs course adaptations or accommodations because of a disability or chronic illness, or if he/she needs to make special arrangements in case the building must be evacuated, the student should notify his/her instructor in writing and provide a copy of his/her Student Accommodations Report (SAR), which is available only from Accessibility Services. Faculty cannot offer accommodations without timely receipt of the SAR; further, no retroactive accommodations will be given. For more information, please contact Accessibility Services.

Center for Academic Success: The Center for Academic Success provides services, programs, and opportunities to help all undergraduate students succeed academically. For more information, contact them: 678-839-6280 or [email protected]

University Writing Center: The University Writing Center assists students with all areas of the writing process. For more information, contact them: 678-839-6513 or [email protected]

Online Courses

UWG takes students’ privacy concerns seriously: technology-enhanced and partially and fully online courses use sites and entities beyond UWG and students have the right to know the privacy policies of these entities. For more information on privacy and accessibility for the most commonly used sites, as well as technology requirements visit the UWG Online site.

Students enrolled in online courses can find answers to many of their questions in the Online/Off-Campus Student Guide.

If a student is experiencing distress and needs help, please see the resources available at the UWG Cares site. Online counseling is also available for online students.

Honor Code

At the University of West Georgia, we believe that academic and personal integrity are based upon honesty, trust, fairness, respect, and responsibility. Students at West Georgia assume responsibility for upholding the honor code. West Georgia students pledge to refrain from engaging in acts that do not maintain academic and personal integrity. These include, but are not limited to, plagiarism, cheating, fabrication, aid of academic dishonesty, lying, bribery or threats, and stealing. 

The University of West Georgia maintains and monitors a confidential Academic Dishonesty Tracking System. This database collects and reports patterns of repeated student violations across all the Colleges, the Ingram Library, and the School of Nursing. Each incidence of academic dishonesty is subject to review and consideration by the instructor, and is subject to a range of academic penalties including, but not limited to, failing the assignment and/or failing the course. Student conduct sanctions range from verbal warning to suspension or expulsion depending on the magnitude of the offense and/or number of offenses. The incident becomes part of the student’s conduct record at UWG.

Additionally, the student is responsible for safeguarding his/her computer account. The student’s account and network connection are for his/her individual use. A computer account is to be used only by the person to whom it has been issued. The student is responsible for all actions originating through his/her account or network connection. Students must not impersonate others or misrepresent or conceal their identities in electronic messages and actions. For more information on the University of West Georgia Honor Code, please see the Student Handbook.

UWG Email Policy

University of West Georgia students are provided a MyUWG e-mail account. The University considers this account to be an official means of communication between the University and the student. The purpose of the official use of the student e-mail account is to provide an effective means of communicating important university related information to UWG students in a timely manner. It is the student’s responsibility to check his or her email.

Credit Hour Policy

The University of West Georgia grants one semester hour of credit for work equivalent to a minimum of one hour (50 minutes) of in-class or other direct faculty instruction AND two hours of student work outside of class per week for approximately fifteen weeks. For each course, the course syllabus will document the amount of in-class (or other direct faculty instruction) and out-of-class work required to earn the credit hour(s) assigned to the course. Out-of-class work will include all forms of credit-bearing activity, including but not limited to assignments, readings, observations, and musical practice. Where available, the university grants academic credit for students who verify via competency-based testing, that they have accomplished the learning outcomes associated with a course that would normally meet the requirements outlined above (e.g. AP credit, CLEP, and departmental exams).

HB 280 (Campus Carry)

UWG follows University System of Georgia (USG) guidance:

You may also visit our website for help with USG Guidance:

Mental Health Support

If you or another student find that you are experiencing a mental health issue, free confidential services are available on campus in the Counseling Center. Students who have experienced sexual or domestic violence may receive confidential medical and advocacy services with the Patient Advocates in Health Services. To report a concern anonymously, please go to UWGcares.

ELL Resources

If you are a student having difficulty with English language skills, and / or U.S. culture is not your home culture, specialized resources are available to help you succeed. Please visit the E.L.L. resource page for more information.


Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. This also includes making plans for internet access at whatever location participation may occur.

Virtual or in-person proctored exams, if your instructor should require them, may result in an additional cost to the student. Please discuss these details with your instructor or see the information provided here.

Face Coverings: Effective July 15, 2020, University System of Georgia institutions, including the University of West Georgia, will require all faculty, staff, students, and visitors to wear an appropriate face covering while inside campus facilities/buildings where six feet social distancing may not always be possible. Face covering use will be in addition to and is not a substitute for social distancing.

Face coverings are not required in campus outdoor settings where social distancing requirements are met. Anyone not using a face covering when required will be asked to wear one or must leave the area.

Reasonable accommodations may be made for those who are unable to wear a face covering for documented health reasons.

Student FAQs: For more information about UWG COVID-19 guidance for students visit the Student FAQ webpage


Additional Items

Class Announcements

Important class announcements (e.g. changes to the course schedule, exam info, etc.) will be made two ways:

1. Via the “Announcements” tool in CourseDen. 

2. Via Remind. You need to text "@mktg3803" to the number 81010 to join my class.

Technical Problems

It is not a matter of IF you have some sort of technical/computer/internet problem, but WHEN.  So, plan ahead as best as you can: do not wait until 11:00 PM to start an assignment; do not intentionally put off an assignment until the day it's due; do not purposely skip an assignment thinking that it will be a dropped grade; if you have unreliable internet, go to the library; etc.

If an assignment is not turned in by 11:59pm on its due date, it will not be accepted under any circumstances and you will receive a zero. There are no exceptions to this rule.

Technical problems (along with serious personal issues such as deaths in the family and storm damage) are why the lowest two SmartBook and CourseDen assignment grades are dropped.

Assignments/exams will not be re-opened.

If you miss an exam (or have a catastrophic technical problem during an exam), plan to take the Optional Final Exam.


If you have any problems with MH Connect, you will need to contact them directly:

Email Courtesy and General Netiquette

Remember that emailing is not texting, and the use of good manners and proper grammar/punctuation are important, to me AND your future boss and co-workers!  Also, when corresponding with anyone in the course, it's expected that we will all be respectful and professional at all times.               

I strongly encourage you to use Grammarly, a free online grammar and spelling checker.  It’s a great resource for papers and even e-mails. *UWG students have access to the Premium version of Grammarly using your westga credentials.*