Main Campus · Richards College of Business · Marketing/Real Estate
- Spring 2021
- Section 02D
- 3 Credits
- 01/09/2021 to 05/11/2021
- Modified 07/12/2021
This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.
MKTG 3803 or MKT 303 and (GPA 2.00 or above required 2.00 and College of Business Maj-Minor 1) and Richards Col Upper Division RCUD
Instructor: Dr. Salil Talpade
- Email: [email protected]
- Phone: 6783338900
- By Appointment
- TTH - 11:00 - 12:15
- Adamson 227
This will be a hybrid class that includes face-to-face lectures, virtual lectures via google meet or zoom and online readings and assignments. The face-to-face lectures will be using a split roster format where one half of the class Group A (A-L) will meet on certain days and the other half Group B (M-Z) will meet on other days as scheduled. All meetings will be in the assigned room Adamson 227. Face masks are of course required. Dates are specified in the schedule along with links for the virtual lectures. I will also email the links to you before class.
- Author: Cateora; Gilly; Graham; Money
- Publisher: McGraw Hill
- Edition: Seventeenth Edition
The text is required. All exams are drawn from the textbook, lectures, and any supplementary materials. Therefore studying the text material is essential to performing well on the exams. In order to keep the cost down, I have selected an edition that is previous to the latest edition. There are of course earlier versions available at lower cost. However, the topics may not align and the information may be outdated.
Class PowerPoint presentations provide only a summary of topics and are there to supplement your readings. They should not be considered a substitute for reading the text.
- Have a broad based knowledge of the economic, business and trade environment in different countries/areas of the world as well as how they are linked.
- Be able to gather and analyze trade and business information about specific countries from various government and private sources, and to communicate this information effectively in oral presentations and in writing.
- Have some knowledge about how basic marketing concepts and theories can be interpreted and applied in terms of international business situations.
- Be able to analyze international marketing situations and to recognize how diversity, globalization and multicultural considerations affect organizational environments and strategic plans.
12% each exam.
All exams will be online through CourseDen. You can find the exams under ASSESSMENTS then QUIZZES. We will be using the Respondus LockDown Browser and Respondus Monitor (webcam required – the one built into laptops will work). You will have a practice quiz to test the Respondus products. If you have any issues with them, then please contact UWG Online at (678) 839-6248, 1-855-933-UWGO (8946) or [email protected] If you do not have access to a reliable internet connection or a webcam, then please take the exam on campus in a computer lab.
There will be five multiple choice exams. Each exam will cover two chapters specified on the schedule. There will be 45 multiple choice questions on each exam and you will have 60 minutes to complete them. The exams will be open for 4 days on the dates specified, starting at 12:00 am and ending at 11:59 pm. Of course you are to take the exams on your own and you may not use any outside sources.
Make-up exam policy.
- Don’t miss an exam.
- If you must miss a test for a medical reason or university business, please notify me before the day of the test and provide a written excuse from the appropriate authority – no make-up exam will be offered without these.
We will have five practice quizzes, one before each of the five exams. The first one will also let you get acclimatized to the Respondus Lockdown Browser and Monitor. Each quiz will cover the two chapters on the exam immediately following and be worth five points which will be added as bonus points to that exam. There will be 10 multiple choice questions on each exam and you will have 15 minutes to complete them. The quizzes will be open for 3 days on the dates specified, starting on Friday at 12:00 am and ending on Sunday at 11:59 pm, accept for thanksgiving week, when it will be open for the entire week starting from the Friday before to the Sunday after.
Students will be required to write a (group) term paper during the course of the quarter. This paper will basically focus on a selected country and will consist of two sections, the first section will include information about the country (e.g., social and cultural environment, political environment, international trade laws, regulations, and objectives, major trade partners, and composition of major imports and exports), and the second section will include information about the marketing operations of a specific U.S. based firm in that country. An outline can be found here and in the contents section. You can form your own groups of up to five people. All group members will get same grade for the paper. There will be no peer evaluations. Scoring rubric.
Students are responsible for reading all assigned cases and turning-in written answers to the questions asked at the end of the cases. Please turn in the assignment as a word file to the drop box in course den. You are expected to do these cases on your own and turn them in before the last acceptance date indicated on the schedule. No cases will be accepted after the last date regardless of how good your excuse is. Remember each case is worth 2.5% of your final grade so missing just 2 or 3 cases could easily lower your overall score by one letter grade. Scoring rubric.
Students are required to conduct a research interview with a person who grew up in a non-american culture and then transitioned to the U.S. culture. The purpose of this interview is to find out about the country where he/she grew up from the international business and cultural differences point of view. The focus will be on finding out about the foreign businesses in that country as well as the differences in cultural dimensions and how these differences influence consumer behavior/product choice and therefore marketing strategies. A detailed write-up of the interview and your insights is due on the day scheduled. Further details can be found here and in the contents section.
Attendance is mandatory on the first day for the virtual meeting when we will be going over the syllabus and the requirements for the class. It is also mandatory for the first in-class meeting (split roster). For all other class meeting (virtual or f2f) attendance is highly encouraged if you would like to understand the material and make a good grade. Roll will be taken at each meeting and you will receive 3 bonus points added on to any one exam for perfect attendance. In virtual meetings you are only counted as attending if you have your video on.
|Orientation & Assignment||
Thu. Aug. 12th - Orientation - Class meets virtually via Zoom.
August 17 and 19
Tue. - Aug. 17th. - In class lecture - Chapter 1.
Thu. - Aug. 19th. - In class lecture - Chapter 1 and 2.
August 24 and 26
Tue. - Aug. 24th - Zoom meeting - Chapter 2.
Thu. - Aug. 26th - Assignment - Study Chapter 1 and 2.
- Work on term paper groups and countries.
August 31 and September 2
|Study Day and Exam 1|
September 7 and 9
Tue. - Sep. 7th - Whole Class Zoom Meeting - Chapter 9.
Thu. - Sep. 9th - Online - Group work and exam study day.
September 14 and 16
|Chapter 10 and Study Day|
February 23 and 25
|Exam 2 and Chapter 4|
March 2 and 4
March 9 and 11
|Study Day and Exam 3||
Tue. - March. 9th - Online - Group work and exam study day.
Wed. - March. 10th (12am) - Sun. March. 14th (11:59pm) - Exam 3 (Chapter 4 and 5) --- Online with Lockdown Browser and Monitor.
March 23 and 25
|Chapter 11, Case & Presentations.||
Tue. - March 23rd - Whole class Zoom Meeting lecture - Chapter 11
Thu. - March 25th - Whole class Zoom Meeting group presentation - India.
March 30 & April 1
|Study Day and Presentations||
Tue. - March 30th - Whole class Zoom Meeting group presentations - South Korea and Czech Republic.
Thu. - April 1st - Online - group work and exam study day.
April 6 and 8
|Chapter 12 and Study Day|
April 13 and 15
|Exam 4 and Presentations.||
Tue. - April. 13th (12 am) - Sun. April. 18th (11:59 pm) - Exam 4 (Chapter 11 and 12) --- Online with Lockdown Browser and Monitor.
Thu. - April. 15th - Whole class Zoom Meeting group presentations - Germany and Japan.
April 20 and 22
|Chapter 16 and Presentations||
Tue. - April. 20th - Whole class Zoom Meeting Lecture - Chapter 16.
Thu. - April. 22nd - Whole class Zoom Meeting group presentations - Dubai and South Africa.
April 27 and 29
|Chapter 17 and Presentations|
May 6 and 11
|Term Paper and Interview write-up due and Final Exam.||
Thu. - May. 6th - Term Paper (along with power point slides) and Interview write-up due (11:59 pm).
Thu. May. 6th (12:00 am) - Tue. May. 11th (11:59 pm) - Final Exam (Chapters 16 & 17) -Online with Lockdown Browser and Monitor.
Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.
I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.
I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.
Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!
About the Richards College of Business
To become a globally recognized college of business preparing forward-thinking, responsible leaders.
We are in the business of transforming lives through education, engagement, and experiences.
Strategic Goals and Values
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.
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