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Main Campus · Richards College of Business · Marketing/Real Estate

International Marketing
MKTG-4866

  • Spring 2021
  • Section 02D
  • 3 Credits
  • 01/09/2021 to 05/11/2021
  • Modified 02/20/2021

Description

This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.

Requisites

Prerequisites:
MKTG 3803 or MKT 303 and (GPA 2.00 or above required 2.00 and College of Business Maj-Minor 1) and Richards Col Upper Division RCUD
Corequisites:

Contact Information

Instructor: Dr. Salil Talpade

Office Hours

  • By Appointment

Meeting Times

Lecture/Online

  • TTH - 11:00 - 12:15
  • Adamson 227

This will be a hybrid class that includes face-to-face lectures, virtual lectures via google meet or zoom and online readings and assignments. The face-to-face lectures will be using a split roster format where one half of the class Group A (A-L) will meet on certain days and the other half Group B (M-Z) will meet on other days as scheduled. All meetings will be in the assigned room Adamson 227. Face masks are of course required. Dates are specified in the schedule along with links for the virtual lectures. I will also email the links to you before class. 

Materials

International Marketing

  • Author: Cateora; Gilly; Graham; Money
  • Publisher: McGraw Hill
  • Edition: Seventeenth Edition

The text is required. All exams are drawn from the textbook, lectures, and any supplementary materials. Therefore studying the text material is essential to performing well on the exams. In order to keep the cost down, I have selected an edition that is previous to the latest edition. There are of course earlier versions available at lower cost. However, the topics may not align and the information may be outdated. 

Class PowerPoint presentations provide only a summary of topics and are there to supplement your readings. They should not be considered a substitute for reading the text.

Outcomes

  • Have a broad based knowledge of the economic, business and trade environment in different countries/areas of the world as well as how they are linked.
  • Be able to gather and analyze trade and business information about specific countries from various government and private sources, and to communicate this information effectively in oral presentations and in writing.
  • Have some knowledge about how basic marketing concepts and theories can be interpreted and applied in terms of international business situations.
  • Be able to analyze international marketing situations and to recognize how diversity, globalization and multicultural considerations affect organizational environments and strategic plans.

Evaluation

Criteria

Types of evaluations and related weights
Type Weight Topic Notes
5 Exams 60%

12% each exam.

6 Cases 15%

2.5% each

Term Paper 15%
Interview 10%

Breakdown

Assignments

Exams

All exams will be online through CourseDen. You can find the exams under ASSESSMENTS then QUIZZES. We will be using the Respondus LockDown Browser and Respondus Monitor (webcam required – the one built into laptops will work). You will have a practice quiz to test the Respondus products. If you have any issues with them, then please contact UWG Online at (678) 839-6248, 1-855-933-UWGO (8946) or [email protected] If you do not have access to a reliable internet connection or a webcam, then please take the exam on campus in a computer lab. 

There will be five multiple choice exams. Each exam will cover two chapters specified on the schedule. There will be 45 multiple choice questions on each exam and you will have 60 minutes to complete them. The exams will be open for 4 days on the dates specified, starting at 12:00 am and ending at 11:59 pm. Of course you are to take the exams on your own and you may not use any outside sources. 

Make-up exam policy

  1. Don’t miss an exam.
  2. If you must miss a test for a medical reason or university business, please notify me before the day of the test and provide a written excuse from the appropriate authority – no make-up exam will be offered without these.

Practice Quizzes

We will have five practice quizzes, one before each of the five exams. The first one will also let you get acclimatized to the Respondus Lockdown Browser and Monitor.  Each quiz will cover the two chapters on the exam immediately following and be worth five points which will be added as bonus points to that exam. There will be 10 multiple choice questions on each exam and you will have 15 minutes to complete them. The quizzes will be open for 3 days on the dates specified, starting on Friday at 12:00 am and ending on Sunday at 11:59 pm, accept for thanksgiving week, when it will be open for the entire week starting from the Friday before to the Sunday after.

Term Paper

Students will be required to write a (group) term paper during the course of the quarter. This paper will basically focus on a selected country and will consist of two sections, the first section will include information about the country (e.g., social and cultural environment, political environment, international trade laws, regulations, and objectives, major trade partners, and composition of major imports and exports), and the second section will include information about the marketing operations of a specific U.S. based firm in that country. An outline can be found here and in the contents section. You can form your own groups of up to five people. All group members will get same grade for the paper. There will be no peer evaluations. Scoring rubric.

Cases

Students are responsible for reading all assigned cases and turning-in written answers to the questions asked at the end of the cases. Please turn in the assignment as a word file to the drop box in course den. You are expected to do these cases on your own and turn them in before the last acceptance date indicated on the schedule. No cases will be accepted after the last date regardless of how good your excuse is. Remember each case is worth 2.5% of your final grade so missing just 2 or 3 cases could easily lower your overall score by one letter grade. Scoring rubric.

Interview

Students are required to conduct a research interview with a person who grew up in a non-american culture and then transitioned to the U.S. culture. The purpose of this interview is to find out about the country where he/she grew up from the international business and cultural differences point of view. The focus will be on finding out about the foreign businesses in that country as well as the differences in cultural dimensions and how these differences influence consumer behavior/product choice and therefore marketing strategies. A detailed write-up of the interview and your insights is due on the day scheduled. Further details can be found here and in the contents section.

Attendance Policy

Attendance is mandatory on the first day for the virtual meeting when we will be going over the syllabus and the requirements for the class. It is also mandatory for the first in-class meeting (split roster). For all other class meeting (virtual or f2f) attendance is highly encouraged if you would like to understand the material and make a good grade. Roll will be taken at each meeting and you will receive 3 bonus points added on to any one exam for perfect attendance. In virtual meetings you are only counted as attending if you have your video on.

  

Schedule

Course calendar and related activities
When Topic Notes
Week 1
January 12 and 14
Orientation & Assignment

Tue. Jan 12th - Orientation - Class meets virtually via Zoom.

Thu. Jan 14th - Assignment - Study Ch. 1 and Starbucks Case.

Week 2
January 19 and 21
Chapter 1

Tue. - Jan. 19th. - Group A (A-L) - In class lecture - Chapter 1.

Thu. - Jan. 21st. - Group B (M-Z) - In class lecture - Chapter 1.

Week 3
January 26 and 28
Chapter 2

Tue. - Jan. 26th - Whole class Zoom meeting - Chapter 2.

Thu. - Jan. 28th - Assignment - Study Chapter 2.

                            - Work on term paper groups and countries.

                            - Starbucks Case due (accepted till Sun. Jan. 31st - 11:59 pm).

Thu. - Jan. 28th (12:00 am) - Sun. Jan. 31st (11:59 pm) - Practice Quiz 1 (Ch. 1 & 2) -- Online with Lockdown Browser and Monitor. 

Week 4
February 2 and 4
Study Day and Exam 1

Tue. - Feb. 2nd - Online - Group work and exam study day.

Thu. - Feb. 4th 12 am - Sun. Feb. 7th 11:59 pm -- Exam 1 (Chapter 1 & 2) -- Online with Lockdown Browser and Monitor

Week 5
February 9 and 11
Chapter 9

Tue. - Feb. 9th - Whole Class Zoom Meeting - Chapter 9.

Thu. - Feb. 11th - Online - Group work and exam study day.

                            - EuroDisney Case due (accepted till Sun. Feb. 14th - 11:59 pm).

Week 6
February 16 and 18
Chapter 10 and Study Day

Tue. - Feb. 16th - Whole class Zoom meeting - Chapter 10.

Thu. - Feb. 18th - Online - Group work and exam study day.

Thu. - Feb. 18th (12:00 am) - Sun. Feb. 21st (11:59 pm) - Practice Quiz 2 (Ch. 9 & 10) -- Online with Lockdown Browser and Monitor. 

Week 7
February 23 and 25
Exam 2 and Chapter 4

Tue. - Feb. 23rd - Sun. Sep. 28th 11:59 pm-- Exam 2 (Chapter 9 & 10) -- Online with Lockdown Browser and Monitor.

Thu. Feb. 25th -Whole class Google meet - Chapter 4                     

Week 8
March 2 and 4
Chapter 5

Tue. - March. 2nd - Assignment - Study Chapter 5. 

Thu. - March. 4th - Whole class Zoom meeting - Chapter 5.

                         - S-B Company: to Bribe or not to Bribe case due. 

Thu. - March. 4th (12:00 am) - Sun. March. 7th (11:59 pm) - Practice Quiz 3 (Ch. 4 & 5) -- Online with Lockdown Browser and Monitor. 

Week 9
March 9 and 11
Study Day and Exam 3

Tue. - March. 9th - Online - Group work and exam study day.

Wed. - March. 10th (12am) - Sun. March. 14th (11:59pm) - Exam 3 (Chapter 4 and 5) --- Online with Lockdown Browser and Monitor. 

Week 10
March 23 and 25
Chapter 11, Case & Presentations.

Tue. - March 23rd - Whole class Zoom Meeting lecture - Chapter 11

Thu. - March 25th - Whole class Zoom Meeting group presentation - India.

- Microwave Ovens in India Case Due (accepted till Sun. March 28th - 11:59 pm)

Week 11
March 30 & April 1
Study Day and Presentations

Tue. - March 30th - Whole class Zoom Meeting group presentations - South Korea and Czech Republic.

Thu. - April 1st - Online - group work and exam study day.

         - McDonald's and Obesity Case Due (Accepted until April 4th - 11:59 pm).

Week 12
April 6 and 8
Chapter 12 and Study Day

Tue. - April. 6th - Whole class Zoom meeting lecture - Chapter 12

Thu. - April. 8th - Online - Group work and exam study day.

Thu. - April. 8th (12:00 am) - Sun. April 11th (11:59 pm) - Practice Quiz 4 (Ch. 11 & 12) -- Online with Lockdown Browser and Monitor. 

Week 13
April 13 and 15
Exam 4 and Presentations.

Tue. - April. 13th (12 am) - Sun. April. 18th (11:59 pm) - Exam 4 (Chapter 11 and 12) --- Online with Lockdown Browser and Monitor.

 Thu. - April. 15th - Whole class Zoom Meeting group presentations - Germany and Japan. 

Week 14
April 20 and 22
Chapter 16 and Presentations

Tue. - April. 20th - Whole class Zoom Meeting Lecture - Chapter 16.

Thu. - April. 22nd - Whole class Zoom Meeting group presentations - Dubai and South Africa.

         - Zara and Inditex Case Due (accepted until Sun. April. 25th - 11:59 pm)   

Week 15
April 27 and 29
Chapter 17 and Presentations

Tue. - April. 27th - Whole class Zoom Meeting - Chapter 17

Thu. - April. 29th - Whole class Zoom Meeting group presentations - Brazil and China.

Thu. - April. 29th (12:00 am) - Sun. May. 2nd (11:59 pm) - Practice Quiz 5 (Ch. 16 & 17) -- Online with Lockdown Browser and Monitor. 

Week 17
May 6 and 11
Term Paper and Interview write-up due and Final Exam.

Thu. - May. 6th - Term Paper and Interview write-up due (11:59 pm).

Thu. May. 6th (12:00 am) - Tue. May. 11th (11:59 pm) - Final Exam (Chapters 16 & 17) -Online with Lockdown Browser and Monitor. 

College/School Policies

Wolf Pact

Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.

I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.

I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.  

Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!

About the Richards College of Business

Vision
To become a globally recognized college of business preparing forward-thinking, responsible leaders.

Mission
We are in the business of transforming lives through education, engagement, and experiences.

Strategic Goals and Values

Student Success
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.

Academic Success
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.

Operational Success
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.

Ethical Values
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.

Institutional Policies

Academic Support

Accessibility Services: Students with a documented disability may work with UWG Accessibility Services to receive essential services specific to their disability. All entitlements to accommodations are based on documentation and USG Board of Regents standards. If a student needs course adaptations or accommodations because of a disability or chronic illness, or if he/she needs to make special arrangements in case the building must be evacuated, the student should notify his/her instructor in writing and provide a copy of his/her Student Accommodations Report (SAR), which is available only from Accessibility Services. Faculty cannot offer accommodations without timely receipt of the SAR; further, no retroactive accommodations will be given. For more information, please contact Accessibility Services.

Center for Academic Success: The Center for Academic Success provides services, programs, and opportunities to help all undergraduate students succeed academically. For more information, contact them: 678-839-6280 or [email protected]

University Writing Center: The University Writing Center assists students with all areas of the writing process. For more information, contact them: 678-839-6513 or [email protected]

Online Courses

UWG takes students’ privacy concerns seriously: technology-enhanced and partially and fully online courses use sites and entities beyond UWG and students have the right to know the privacy policies of these entities. For more information on privacy and accessibility for the most commonly used sites, as well as technology requirements visit the UWG Online site.

Students enrolled in online courses can find answers to many of their questions in the Online/Off-Campus Student Guide.

If a student is experiencing distress and needs help, please see the resources available at the UWG Cares site. Online counseling is also available for online students.

Honor Code

At the University of West Georgia, we believe that academic and personal integrity are based upon honesty, trust, fairness, respect, and responsibility. Students at West Georgia assume responsibility for upholding the honor code. West Georgia students pledge to refrain from engaging in acts that do not maintain academic and personal integrity. These include, but are not limited to, plagiarism, cheating, fabrication, aid of academic dishonesty, lying, bribery or threats, and stealing. 

The University of West Georgia maintains and monitors a confidential Academic Dishonesty Tracking System. This database collects and reports patterns of repeated student violations across all the Colleges, the Ingram Library, and the School of Nursing. Each incidence of academic dishonesty is subject to review and consideration by the instructor, and is subject to a range of academic penalties including, but not limited to, failing the assignment and/or failing the course. Student conduct sanctions range from verbal warning to suspension or expulsion depending on the magnitude of the offense and/or number of offenses. The incident becomes part of the student’s conduct record at UWG.

Additionally, the student is responsible for safeguarding his/her computer account. The student’s account and network connection are for his/her individual use. A computer account is to be used only by the person to whom it has been issued. The student is responsible for all actions originating through his/her account or network connection. Students must not impersonate others or misrepresent or conceal their identities in electronic messages and actions. For more information on the University of West Georgia Honor Code, please see the Student Handbook.

UWG Email Policy

University of West Georgia students are provided a MyUWG e-mail account. The University considers this account to be an official means of communication between the University and the student. The purpose of the official use of the student e-mail account is to provide an effective means of communicating important university related information to UWG students in a timely manner. It is the student’s responsibility to check his or her email.

Credit Hour Policy

The University of West Georgia grants one semester hour of credit for work equivalent to a minimum of one hour (50 minutes) of in-class or other direct faculty instruction AND two hours of student work outside of class per week for approximately fifteen weeks. For each course, the course syllabus will document the amount of in-class (or other direct faculty instruction) and out-of-class work required to earn the credit hour(s) assigned to the course. Out-of-class work will include all forms of credit-bearing activity, including but not limited to assignments, readings, observations, and musical practice. Where available, the university grants academic credit for students who verify via competency-based testing, that they have accomplished the learning outcomes associated with a course that would normally meet the requirements outlined above (e.g. AP credit, CLEP, and departmental exams).

HB 280 (Campus Carry)

UWG follows University System of Georgia (USG) guidance: http://www.usg.edu/hb280/additional_information#

You may also visit our website for help with USG Guidance: https://www.westga.edu/police/campus-carry.php

Mental Health Support

If you or another student find that you are experiencing a mental health issue, free confidential services are available on campus in the Counseling Center. Students who have experienced sexual or domestic violence may receive confidential medical and advocacy services with the Patient Advocates in Health Services. To report a concern anonymously, please go to UWGcares.

ELL Resources

If you are a student having difficulty with English language skills, and / or U.S. culture is not your home culture, specialized resources are available to help you succeed. Please visit the E.L.L. resource page for more information.

COVID-19

Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. This also includes making plans for internet access at whatever location participation may occur.

Virtual or in-person proctored exams, if your instructor should require them, may result in an additional cost to the student. Please discuss these details with your instructor or see the information provided here.

Face Coverings: Effective July 15, 2020, University System of Georgia institutions, including the University of West Georgia, will require all faculty, staff, students, and visitors to wear an appropriate face covering while inside campus facilities/buildings where six feet social distancing may not always be possible. Face covering use will be in addition to and is not a substitute for social distancing.

Face coverings are not required in campus outdoor settings where social distancing requirements are met. Anyone not using a face covering when required will be asked to wear one or must leave the area.

Reasonable accommodations may be made for those who are unable to wear a face covering for documented health reasons.

Student FAQs: For more information about UWG COVID-19 guidance for students visit the Student FAQ webpage

 

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