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Other · Richards College of Business · Marketing/Real Estate

Business Web Design
MKTG-4818

  • Spring 2021
  • Section E01
  • 3 Credits
  • 01/09/2021 to 05/11/2021
  • Modified 01/04/2021

Description

The purpose of this course is to provide an introduction to Web design. Students will learn concepts related to planning and developing web sites by studying Web usability, multimedia, and Web 2.0 applications for business and education web sites. (Same as ABED 4118).

Requisites

Prerequisites:
MKTG 3803 and Richards Col Upper Division RCUD
Corequisites:

Contact Information

Dr. Sunil Hazari
http://www.sunilhazari.com

Room 2312 – Miller Hall (Richards College of Business)

678.839.4842

Office hours: Wednesdays 11:00 a.m – 4:00 p.m. (appointments preferred)

This course is 100% online
http://www.westga.edu/webct OR http://westga.view.usg.edu
Use MAIL feature within CourseDen
Note: Instructor will reply to emails sent from CourseDen ONLY

678.839.6248 (for CourseDen problems)
678.839.6587 (for login/password/access problems)

Meeting Times

Course is 100% online

Materials

Web Design: Introductory, 6th Edition, 2018, Jennifer T. Campbell. Cengage Publishing

ISBN-13: 978-1337277938 | ISBN-10: 1337277932

[NOTE: For this course, ONLY the textbook is required. Do NOT purchase any access code or supplementary materials for the book. The book can be rented/purchased from UWG Bookstore or any online bookstore. Confirm ISBN number listed above before purchasing the book. If you have subscribed to ‘Cengage Unlimited’ program, the course key to access the textbook is: MTPP-NCBN-7Z5K]

 

Outcomes

  • Explain the strategic importance of Web sites for organizations based on business needs (LG6)
  • Apply best practices of usability in organizational Web sites. (LG1)
  • Identify activities involved in the Web design and planning process. (LG3)
    Develop websites for functional areas in business (LG4)
  • List factors that make the Web a powerful environment for business activities. (LG6)
  • Understand how Web technology integrates with organizational mission. (LG3
  • )Integrate Social Media (such as Facebook, YouTube, Blogs, and Wikis) in web sites. (LG3)

Evaluation

Criteria

The nature of this course relies primarily on projects and discussions.  Students are expected to read assigned class material during each week, complete project assignments, and participate in group discussions.

Feedback from Instructor:  Feedback is an integral part of enhancing learning in all courses. Rubrics for scoring and assigning grades will be provided during the first week of class and will also be available in CourseDen.
The instructor will use these rubrics for grading and assign scores for each assignment that are indicators of feedback to students. Students are encouraged to contact the instructor (in person or via CourseDen email) if additional feedback is needed.

Late/Missed Assignments:  Assignments are due on date/time mentioned in the Course Schedule.   Check CourseDen schedule for any maintenance downtime. There is a 25% per day late penalty which is STRICTLY ENFORCED. As long as the university website (CourseDen) is officially accessible, the assignment is due as scheduled. Your computer/Internet problem is not considered a valid excuse for the assignment to be submitted late for full credit. Do make alternate arrangements to submit the assignment in such cases. The instructor must approve any delays, deviations, or substitutions for required assignments in advance (i.e. before the assignment deadline). Students should inform the instructor (by e-mail or phone call) of any absences, or inability to complete assignments on time before the assignment is due.  Also, the instructor must approve this and will notify the student of such approval. Without this approval, assignments will not be considered for grading purposes. Discussions are locked by the system after the deadline. Any late assignments will have to be emailed to the instructor.

 

Appeals Policy:  An announcement will be posted in CourseDen when grades are released for each assignment. Check Gradebook for your score. Any concerns about assignment grade should be discussed with the instructor within FOUR days of the grade being posted or the grade stands as assigned.
 

Written/Web Document Formatting. Websites are key marketing tools for organizations therefore must contain information that conforms to business communication standards including use of proper English with no spelling/grammar errors. All work submitted must be typed, and use APA formatting. See APA Quick Guide posted in the “Course Documents area”.  MS Word is the standard word-processing software. Follow the 22/12 rule in this course (No more than 22 words per sentence, no more than 12 lines per paragraph). Keep a copy of all submitted work. Students’ work should display correct spelling, punctuation, grammar, and Business Communication rules for all assignments which are considered when assigning grades. See Rubric for specific assignment requirements.

Technology Support:  Since this class relies heavily on the use of technology, students should make alternate arrangements to have access to another computer in case of primary computer problems.  Information Technology Support http://www.westga.edu/its/ ) or CourseDen support ( http://www.westga.edu/webct ) should be consulted for questions about technology related issues. Make backup copies regularly. Students are responsible for checking CourseDen schedule (available online) for maintenance downtime and plan ahead. In case of Technical Problems (such as password not working) contact the UWG ITS Tech support at 678.839.6587

Evaluation/Assignments. For highest score in all assignments, students are expected to research information using the textbook, library databases, and online resources. Students will be graded individually using a point system. The standard UWG grading scale will be used to award letter grades.  Each assignment will receive designated points.  Written grading rubrics will be provided for each of the oral and written assignments. There is no Extra Credit assignment offered in this course.


Evaluation Categories Include:

Chapter Discussions: Students will discuss chapter readings on various topics related to web design. The instructor will provide chapter related case studies, scenarios, critical thinking questions that will need to be researched for discussion. Two posts are required from each student. The Main Post (which counts 70% of discussion assignment grade) should be detailed, include external research (such as websites and journal articles) and provide evidence of higher order thinking skills. The Response Post (which counts 30% of discussion assignment grade) is made in reply to another students’ post and adds value to the original post. The response post should also be detailed. Quality of writing, research, communication, and interaction will be used when assigning scores for online discussion. Seem sample posted online for Main Post and Response Post. Unless specified, no attachments should be used in Discussion posts.  See schedule for deadline of Main Post & Response post. Also note the 22/12 rule that will be one of the criteria used to assign discussion points. Note: You will have to make your Main Post first by selecting “Start New Thread” button in the Discussion board before you can make see/respond to another students’ post.


Projects: Using various software and web sites that facilitate web development for business websites, mini projects throughout the term are used to build competency in web design. Students are required to use standard web design principles mentioned in textbook and research sources to complete projects. Projects requiring discussions follow the 70% / 30% rule mentioned above. See details under the Content area of online course for specific instructions on each project.

Breakdown

Assignments

Tests (3)
(3 @ 100 points each) 300

Project Assignments (125 points)
SeaMonkey Software(25 points)
Google Sites Business Case (25 points)
Weebly (25 points)
WordPress (25 points)
Wix (25 points) 125
Chapter Discussions (7 @ 20 points each = 140 points)

TOTAL Points 565


Scale Points
A = 90% & above | 508 – 565
B = 80-89%| 452 – 507
C = 70-79% | 396 – 451
D = 60-69% | 339 – 395
F = 59% and below | 0 - 338

Assignments

Tests

Project Assignments

Chapter Discussions

Schedule

Course Schedule

Instructor will announce in CourseDen any changes and/or updates. Always check for updated information under the “Announcement” or “Content” area of online course. Also check CourseDen maintenance schedule which is shown when you login to CourseDen.
Note: System may not show intermediate deadline dates for discussion assignment which includes Main Post. Make a note of ALL deadlines (mentioned in the Content area of each week) in YOUR personal calendar. Late penalty given in the Syllabus will apply for missed deadlines.

 

Week

Assignment

         

1

Login to CourseDen. Read Syllabus, Course Expectations. Chapter 1 assignment due. See “Content” -> Week 1 … for details.

  2

Individual Project 1 SeaMonkey Web Page assignment due in Dropbox. See details under “Content” area.

         

Chapter 2 assignment due.
See “Content” -> Week 2 for Main/Response Post Deadlines.

         

4

Individual Project 2 Google Sites Business Case due:
See details under “Content” area.

         

5

Chapter 3 assignment due.
See “Content” -> Week 3 … for deadlines.

         

6

T E S T # 1 Online. 50 Questions @ 2 points each. Multiple Choice. Open book. Will cover Chapters 1, 2, 3.

See Online schedule for specific dates/times when the test can be taken.

         

7

Individual Project 3 due: (Weebly)
See details under “Content” area.

         

8

Chapter 4 assignment due.
See details under “Content” area.

         

9

Individual Project 4 due: (WordPress)
See details under “Content” area.

       

10

Chapter 5 assignment due.
See details/deadlines under “Content” area.

 

 

       

11

T E S T # 2 Online. 50 Questions @ 2 points each. Multiple Choice. Open book. Will cover Chapters 4 & 5.

See Online schedule for specific dates/times when the test can be taken.

       

12

Chapter 6 assignment due.
See details under “Content” area.

       

13

Individual Project 5 due: (Wix)
See details under “Content” area.

       

14

Chapter 7 assignment due.
See details under “Content” area.

       

15

T E S T # 3 Online. Will cover Chapters 6 & 7.

50 Questions @ 2 points each, 75 minutes.
Multiple Choice. Open book.

NOTE: FINAL EXAM FOLLOWS THE UWG CALENDAR AND CANNOT BE TAKEN EARLY OR LATE

 

 

College/School Policies

Wolf Pact

Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.

I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.

I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.  

Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!

About the Richards College of Business

Vision
To become a globally recognized college of business preparing forward-thinking, responsible leaders.

Mission
We are in the business of transforming lives through education, engagement, and experiences.

Strategic Goals and Values

Student Success
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.

Academic Success
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.

Operational Success
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.

Ethical Values
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.

Institutional Policies

Academic Support

Accessibility Services: Students with a documented disability may work with UWG Accessibility Services to receive essential services specific to their disability. All entitlements to accommodations are based on documentation and USG Board of Regents standards. If a student needs course adaptations or accommodations because of a disability or chronic illness, or if he/she needs to make special arrangements in case the building must be evacuated, the student should notify his/her instructor in writing and provide a copy of his/her Student Accommodations Report (SAR), which is available only from Accessibility Services. Faculty cannot offer accommodations without timely receipt of the SAR; further, no retroactive accommodations will be given. For more information, please contact Accessibility Services.

Center for Academic Success: The Center for Academic Success provides services, programs, and opportunities to help all undergraduate students succeed academically. For more information, contact them: 678-839-6280 or [email protected]

University Writing Center: The University Writing Center assists students with all areas of the writing process. For more information, contact them: 678-839-6513 or [email protected]

Online Courses

UWG takes students’ privacy concerns seriously: technology-enhanced and partially and fully online courses use sites and entities beyond UWG and students have the right to know the privacy policies of these entities. For more information on privacy and accessibility for the most commonly used sites, as well as technology requirements visit the UWG Online site.

Students enrolled in online courses can find answers to many of their questions in the Online/Off-Campus Student Guide.

If a student is experiencing distress and needs help, please see the resources available at the UWG Cares site. Online counseling is also available for online students.

Honor Code

At the University of West Georgia, we believe that academic and personal integrity are based upon honesty, trust, fairness, respect, and responsibility. Students at West Georgia assume responsibility for upholding the honor code. West Georgia students pledge to refrain from engaging in acts that do not maintain academic and personal integrity. These include, but are not limited to, plagiarism, cheating, fabrication, aid of academic dishonesty, lying, bribery or threats, and stealing. 

The University of West Georgia maintains and monitors a confidential Academic Dishonesty Tracking System. This database collects and reports patterns of repeated student violations across all the Colleges, the Ingram Library, and the School of Nursing. Each incidence of academic dishonesty is subject to review and consideration by the instructor, and is subject to a range of academic penalties including, but not limited to, failing the assignment and/or failing the course. Student conduct sanctions range from verbal warning to suspension or expulsion depending on the magnitude of the offense and/or number of offenses. The incident becomes part of the student’s conduct record at UWG.

Additionally, the student is responsible for safeguarding his/her computer account. The student’s account and network connection are for his/her individual use. A computer account is to be used only by the person to whom it has been issued. The student is responsible for all actions originating through his/her account or network connection. Students must not impersonate others or misrepresent or conceal their identities in electronic messages and actions. For more information on the University of West Georgia Honor Code, please see the Student Handbook.

UWG Email Policy

University of West Georgia students are provided a MyUWG e-mail account. The University considers this account to be an official means of communication between the University and the student. The purpose of the official use of the student e-mail account is to provide an effective means of communicating important university related information to UWG students in a timely manner. It is the student’s responsibility to check his or her email.

Credit Hour Policy

The University of West Georgia grants one semester hour of credit for work equivalent to a minimum of one hour (50 minutes) of in-class or other direct faculty instruction AND two hours of student work outside of class per week for approximately fifteen weeks. For each course, the course syllabus will document the amount of in-class (or other direct faculty instruction) and out-of-class work required to earn the credit hour(s) assigned to the course. Out-of-class work will include all forms of credit-bearing activity, including but not limited to assignments, readings, observations, and musical practice. Where available, the university grants academic credit for students who verify via competency-based testing, that they have accomplished the learning outcomes associated with a course that would normally meet the requirements outlined above (e.g. AP credit, CLEP, and departmental exams).

HB 280 (Campus Carry)

UWG follows University System of Georgia (USG) guidance: http://www.usg.edu/hb280/additional_information#

You may also visit our website for help with USG Guidance: https://www.westga.edu/police/campus-carry.php

Mental Health Support

If you or another student find that you are experiencing a mental health issue, free confidential services are available on campus in the Counseling Center. Students who have experienced sexual or domestic violence may receive confidential medical and advocacy services with the Patient Advocates in Health Services. To report a concern anonymously, please go to UWGcares.

ELL Resources

If you are a student having difficulty with English language skills, and / or U.S. culture is not your home culture, specialized resources are available to help you succeed. Please visit the E.L.L. resource page for more information.

COVID-19

Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. This also includes making plans for internet access at whatever location participation may occur.

Virtual or in-person proctored exams, if your instructor should require them, may result in an additional cost to the student. Please discuss these details with your instructor or see the information provided here.

Face Coverings: Effective July 15, 2020, University System of Georgia institutions, including the University of West Georgia, will require all faculty, staff, students, and visitors to wear an appropriate face covering while inside campus facilities/buildings where six feet social distancing may not always be possible. Face covering use will be in addition to and is not a substitute for social distancing.

Face coverings are not required in campus outdoor settings where social distancing requirements are met. Anyone not using a face covering when required will be asked to wear one or must leave the area.

Reasonable accommodations may be made for those who are unable to wear a face covering for documented health reasons.

Student FAQs: For more information about UWG COVID-19 guidance for students visit the Student FAQ webpage

 

Additional Items

ONLINE LEARNING - DID YOU KNOW?

Many students incorrectly believe that Online Courses are "easy". On the contrary, online courses often require more work than traditional (face-to-face) courses. Online courses do offer convenience which will help you complete class work on your own schedule to meet course assignment deadlines.

This course requires significant time with different website development software. Although there are no formal lectures during the semester, students are encouraged to meet with the instructor in case of questions. Other resources include textbook, library resources, online videos (including YouTube) and web design tutorials that are available from various websites.

Use the following checklist to determine if you are ready for online learning?

  • Do you have a positive attitude to learning?
  • Are you comfortable completing and submitting your work in an online environment?
  • Can you follow directions on your own from the textbook and online resources?
  • Are you detail oriented and can meet assignment requirements AND DEADLINES?
  • Are you prepared to meet individually with the instructor during office hours to seek assistance?
  • Are you willing to demonstrate leadership skills add value to group discussions and projects?

The instructor is available to answer questions via email and in person, but will not be able to provide extensive telephone tech support. Students are encouraged to use UWG Help Desk, online resources, tutorials, peer assistance, and virtual water cooler discussion board to ask questions, By remaining enrolled in this course, you agree to abide by all policies and assignment deadlines stated in the Syllabus and the online course.