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Other · Richards College of Business · Marketing/Real Estate

Business Research

  • Spring 2021
  • Section E02
  • 3 Credits
  • 01/09/2021 to 05/11/2021
  • Modified 01/04/2021


This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.


CISM 2201 and (ECON 3402 or MATH 2063 ) and Richards Col Upper Division RCUD

Contact Information

Dr. Sunil Hazari

Room 2312 – Miller Hall (Richards College of Business)


Office hours: Wednesdays 11:00 a.m – 4:00 p.m. (appointments preferred)

This course is 100% online OR
Use MAIL feature within CourseDen
Note: Instructor will reply to emails sent from CourseDen ONLY

678.839.6248 (for CourseDen problems)
678.839.6587 (for login/password/access problems)

Meeting Times

Course is 100% online


1) Basic Marketing Research, 9th Edition, 2018,  Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill.

Cengage Publishing. ISBN-13: 978-1337100298 | ISBN-10: 1337100293
Course Key: MTPN-C3VN-V1CC

[NOTE: For this course, ONLY the textbook is required. Do NOT purchase any access code or supplementary materials for the book. The book can be rented/purchased from UWG Bookstore or any online bookstore. Confirm ISBN number listed above before purchasing the book. If you have subscribed to ‘Cengage Unlimited’ program, the course key to access the textbook is: MTPN-C3VN-V1CC]

2) Qualtrics website located at:  (login with your UWG username/password)

3) Access to Microsoft Excel (version 2010 or later)
See  to download Office 365 for UWG students. NOTE: Use of Windows
operating system is preferred as your instructor does not have access to Macintosh computers and will be unable to answer any Mac OS related questions.


Upon successfully completing the course, the student should be able to:

1. Define key terms and concepts in the business research process. (LG 4)

2. Analyze business situations, and apply basic quantitative skills to solving business problems and developing effective strategies. (LG 2)

3. Recognize how diversity, ethical, global, and multicultural considerations affect the business research process and decision-making. (LG 5)

4. Recognize variety of secondary sources of information including online data banks, the Internet and the Web, and be able to collect and analyze relevant information from these sources. (LG 3).

5. Conduct primary research, including creating a basic research design, utilizing sampling procedures, developing a data collection instrument, and collection, processing, analyzing and interpreting data. (LG 2)

6. Use statistical software to analyze and interpret the results. (LG 3)

7. Effectively communicate results of a research project using standard Business Communication format. (LG 1)

This course follows Learning Objectives for the Richards College of Business.


The nature of this course relies primarily on projects and discussions. Students are expected to read assigned class material during each week, complete project assignments, and participate in group discussions.

Feedback from Instructor: Feedback is an integral part of enhancing learning in all courses. Rubrics for scoring and assigning grades will be provided during the first week of class and will also be available in CourseDen. The instructor will use these rubrics for grading and assign scores for each assignment that are indicators of feedback to students. Students are encouraged to contact the instructor if additional feedback is needed.

Late/Missed Assignments: Assignments are due on date/time mentioned in the Course Schedule. Check CourseDen schedule for any maintenance downtime. For example, ALL Friday assignments are due at 9 p.m. There is a 25% per day late penalty, which is STRICTLY ENFORCED. The instructor must approve any delays, deviations or substitutions for required assignments in advance (i.e. before the assignment deadline). Students should inform the instructor (by e-mail or phone call) of any absences, or inability to complete assignments on time before the assignment is due. Also, the instructor must approve this and will notify the student of such approval. Without this approval, assignments will not be considered for grading purposes. Discussions are locked by the system after the deadline. Any late assignments will have to be emailed to the instructor.

Appeals Policy: An announcement will be posted in CourseDen when grades are released for each assignment. Check Gradebook for your score. Any concerns about assignment grade should be discussed with the instructor within FOUR days of the grade being posted or the grade stands as assigned.

Written/Web Document Formatting. Research writing in this course should conform to business communication standards including use of proper English with no spelling/grammar errors. All work submitted must be typed, and use APA formatting. See APA Quick Guide posted in the “Course Documents area”. MS-Word is the standard word-processing software. Follow the 22/12 rule in this course (No more than 22 words per sentence, no more than 12 lines per paragraph). Keep a copy of all submitted work. Students’ work should display correct spelling, punctuation, grammar, and Business Communication rules for all assignments which are considered when assigning grades.

Technology Support: Since this class is online and uses technology, students should make alternate arrangements to have access to another computer in case of primary computer problems. Your computer problems, lack of Internet access, other responsibilities external to the course are not valid excuses for submitting assignments late. Please DO NOT WAIT till the last day to complete the assignment in case you experience computer problems or Internet outage. Assignment will be considered late, and late penalties described above will apply for any assignment not submitted by the deadline. Information Technology Support ) or CourseDen support ( should be consulted for questions about technology related issues. Make backup copies regularly. Students are responsible for checking CourseDen schedule (available online) for maintenance downtime and plan ahead. In case of Technical Problems (such as password not working) contact the UWG ITS Tech support at 678.839.6587.

Evaluation/Assignments. For highest score in all assignments, students are expected to research information using the textbook, library databases, and online resources. Students will be graded individually using a point system. The standard UWG grading scale will be used to award letter grades. Each assignment will receive designated points. Written grading rubrics will be provided for each of the oral and written assignments. There is no Extra Credit assignment offered in this course.


Evaluation Categories Include:

Chapter Discussions: Students will discuss chapter readings on various topics related to marketing research. The instructor will provide chapter related case studies, scenarios, critical thinking questions that will need to be researched for discussion. For discussion assignments, check instructions. In some assignments, only the Main Post is required (100% of assignment grade) whereas in other assignments, two posts are required from each student. The Main Post (which counts 70% of discussion assignment grade) should be detailed, include external research (such as websites and journal articles) and provide evidence of higher order thinking skills. The Response Post, when required, counts 30% of discussion assignment grade. The response is made in reply to another students’ main post and adds value to the original post. The response post should be detailed. Quality of writing, research, communication, and interaction will be used when assigning scores for online discussion. See online schedule provided in each assignment (under “Content” area of the course) for deadline of Main Post and Response post. Also note the 22/12 rule that will be one of the criteria used to assign discussion points. See sample document provided online for Main Post and Response post.

Note: In the Discussion board, you will have to make your Main Post first by selecting “Start New Thread” button in the Discussion board before you can see/respond to other students’ post.

In the Discussion forum, there is a “Virtual Watercooler” where you can ask any course related question. If your question is of a personal nature, send an email to the instructor using the CourseDen Mail feature (click on ‘Classlist’ from navigation bar, and click on the instructor’s name which will open a new mail window)

Projects: Using various software (such as Qualtrics and MS-Excel) mini projects throughout the term are used to build competency. All work must be done individually. See details under the Content area for specific instructions on each project.
Online Tests: Three (3) tests that cover the chapters from the textbook are scheduled during the term.

Test 1: Chapters 1 - 4 Test 2: Chapters 5 - 8 Test 3: Chapters 9, 11-14
Online assignments will provide excellent tutorials and exercises to review for all tests. Questions in the exams will be Multiple Choice. All tests are Open Book. Check online for exact date/time for tests.


Tests (3 @ 50 points each)


Project Assignments

1) Week 1: MS-Excel (25 points)
2) Week 6: Qualtrics (25 points)
3) Week 11: Survey (25 points)
4) Week 13: t-test/correlation/regression
5) Week 14: Final Project (25 points)


Chapter Discussions
(10 Chapters @ 20 points each)


TOTAL Points



Final Course Grade Calculation

Total Points



A= 90% & above


B=80% - 89%


C=70% -79%




F =59% and below


Chapter Discussions





Course Schedule

Instructor will announce in CourseDen any changes and/or updates. Always check for updated information under the “Announcement” or “Content” area of online course. Also check CourseDen maintenance schedule which is shown when you login to CourseDen.
Note: System may not show intermediate deadline dates for discussion assignment which includes Main Post. Make a note of ALL deadlines (mentioned in the Content area of each week) in YOUR personal calendar. Late penalty given in the Syllabus will apply for missed deadlines.









Chapter 1: Role of Marketing Research
Chapter 2: The Research Process and Ethical Concerns

There are 3 Assignments this week:
Introduction, Research Article, and Project #1 (Excel)
See information under Week 1 of the course for details.









Chapter 3: Problem Formulation
Discussion Assignment (Problem Identification)






Chapter 4: Exploratory Research
Discussion Assignment (iPhone Problem)







Chapter 5: Decision Support Systems: Introduction

Chapter 7: Using External Secondary Data

Discussion Assignment (Secondary Source – IBISWorld)





T E S T  # 1 : Covers Chapter 1, 2, 3, 4, 5, & 7
50 Questions / Open Book
NOTE: Check online for specific day / time when the test will be available.







Chapter 8: Conducting Causal Research
Chapter 9: Collecting Descriptive Primary Data

Project #2 (Qualtrics – iPhone Survey) due in Dropbox







Chapter 12: Asking Good Questions

Discussion Assignment (Facebook)








Chapter 11: Collecting Data by Communication
Discussion Assignment (Personal Interview)





Chapter 10: Collecting Data by Observation
Discussion Assignment (Store visit selfie)





T E S T  # 2 : Covers Chapters 8, 9, 10, 11, 12
50 Questions / Open Book

NOTE: Check online for specific day / time when the test will be available.





Chapter 13: Designing Data Collection form for Communication Data (Discussion Assignment – Burger King)

Chapter 14 & Appendix 14B: Developing the Sampling Plan
Survey Project #3 (Avery Fitness Survey) due in Dropbox)





Chapter 16: Data Preparation for Analysis
Chapter 18-1: Crosstabulation


Discussion Assignment (Crosstab)




Chapter 17: Analysis & Interpretation
Chapter 18: Analysis & Interpretation: Individual Variables
Discussion Assignment (Hypothesis Testing)






Chapters 19: The Research Presentation
Chapter 20: The Written Research Report
Project #4 (Marketing Research Proposal Plan)






T E S T # 3 – Covers Chapters 13, 14, 16, 17, 18, 19, 20
50 Questions / Open Book





College/School Policies

Wolf Pact

Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.

I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.

I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.  

Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!

About the Richards College of Business

To become a globally recognized college of business preparing forward-thinking, responsible leaders.

We are in the business of transforming lives through education, engagement, and experiences.

Strategic Goals and Values

Student Success
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.

Academic Success
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.

Operational Success
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.

Ethical Values
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.

Institutional Policies

Academic Support

Accessibility Services: Students with a documented disability may work with UWG Accessibility Services to receive essential services specific to their disability. All entitlements to accommodations are based on documentation and USG Board of Regents standards. If a student needs course adaptations or accommodations because of a disability or chronic illness, or if he/she needs to make special arrangements in case the building must be evacuated, the student should notify his/her instructor in writing and provide a copy of his/her Student Accommodations Report (SAR), which is available only from Accessibility Services. Faculty cannot offer accommodations without timely receipt of the SAR; further, no retroactive accommodations will be given. For more information, please contact Accessibility Services.

Center for Academic Success: The Center for Academic Success provides services, programs, and opportunities to help all undergraduate students succeed academically. For more information, contact them: 678-839-6280 or [email protected]

University Writing Center: The University Writing Center assists students with all areas of the writing process. For more information, contact them: 678-839-6513 or [email protected]

Online Courses

UWG takes students’ privacy concerns seriously: technology-enhanced and partially and fully online courses use sites and entities beyond UWG and students have the right to know the privacy policies of these entities. For more information on privacy and accessibility for the most commonly used sites, as well as technology requirements visit the UWG Online site.

Students enrolled in online courses can find answers to many of their questions in the Online/Off-Campus Student Guide.

If a student is experiencing distress and needs help, please see the resources available at the UWG Cares site. Online counseling is also available for online students.

Honor Code

At the University of West Georgia, we believe that academic and personal integrity are based upon honesty, trust, fairness, respect, and responsibility. Students at West Georgia assume responsibility for upholding the honor code. West Georgia students pledge to refrain from engaging in acts that do not maintain academic and personal integrity. These include, but are not limited to, plagiarism, cheating, fabrication, aid of academic dishonesty, lying, bribery or threats, and stealing. 

The University of West Georgia maintains and monitors a confidential Academic Dishonesty Tracking System. This database collects and reports patterns of repeated student violations across all the Colleges, the Ingram Library, and the School of Nursing. Each incidence of academic dishonesty is subject to review and consideration by the instructor, and is subject to a range of academic penalties including, but not limited to, failing the assignment and/or failing the course. Student conduct sanctions range from verbal warning to suspension or expulsion depending on the magnitude of the offense and/or number of offenses. The incident becomes part of the student’s conduct record at UWG.

Additionally, the student is responsible for safeguarding his/her computer account. The student’s account and network connection are for his/her individual use. A computer account is to be used only by the person to whom it has been issued. The student is responsible for all actions originating through his/her account or network connection. Students must not impersonate others or misrepresent or conceal their identities in electronic messages and actions. For more information on the University of West Georgia Honor Code, please see the Student Handbook.

UWG Email Policy

University of West Georgia students are provided a MyUWG e-mail account. The University considers this account to be an official means of communication between the University and the student. The purpose of the official use of the student e-mail account is to provide an effective means of communicating important university related information to UWG students in a timely manner. It is the student’s responsibility to check his or her email.

Credit Hour Policy

The University of West Georgia grants one semester hour of credit for work equivalent to a minimum of one hour (50 minutes) of in-class or other direct faculty instruction AND two hours of student work outside of class per week for approximately fifteen weeks. For each course, the course syllabus will document the amount of in-class (or other direct faculty instruction) and out-of-class work required to earn the credit hour(s) assigned to the course. Out-of-class work will include all forms of credit-bearing activity, including but not limited to assignments, readings, observations, and musical practice. Where available, the university grants academic credit for students who verify via competency-based testing, that they have accomplished the learning outcomes associated with a course that would normally meet the requirements outlined above (e.g. AP credit, CLEP, and departmental exams).

HB 280 (Campus Carry)

UWG follows University System of Georgia (USG) guidance:

You may also visit our website for help with USG Guidance:

Mental Health Support

If you or another student find that you are experiencing a mental health issue, free confidential services are available on campus in the Counseling Center. Students who have experienced sexual or domestic violence may receive confidential medical and advocacy services with the Patient Advocates in Health Services. To report a concern anonymously, please go to UWGcares.

ELL Resources

If you are a student having difficulty with English language skills, and / or U.S. culture is not your home culture, specialized resources are available to help you succeed. Please visit the E.L.L. resource page for more information.


Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. This also includes making plans for internet access at whatever location participation may occur.

Virtual or in-person proctored exams, if your instructor should require them, may result in an additional cost to the student. Please discuss these details with your instructor or see the information provided here.

Face Coverings: Effective July 15, 2020, University System of Georgia institutions, including the University of West Georgia, will require all faculty, staff, students, and visitors to wear an appropriate face covering while inside campus facilities/buildings where six feet social distancing may not always be possible. Face covering use will be in addition to and is not a substitute for social distancing.

Face coverings are not required in campus outdoor settings where social distancing requirements are met. Anyone not using a face covering when required will be asked to wear one or must leave the area.

Reasonable accommodations may be made for those who are unable to wear a face covering for documented health reasons.

Student FAQs: For more information about UWG COVID-19 guidance for students visit the Student FAQ webpage


Additional Items


Many students incorrectly believe that Online Courses are "easy". On the contrary, online courses often require more work than traditional (face-to-face) courses. Online courses do offer convenience which will help you complete class work on your own schedule to meet course assignment deadlines.

This course requires significant time with MS-Excel & Qualtrics. Students should be prepared to use resources that include textbook, library databases, online videos (including YouTube) and marketing research tutorials that are available from various websites.

Use the following checklist to determine if you are ready for online learning?

  • Do you have a positive attitude to learning?
  • Are you comfortable completing and submitting your work in an online environment?
  • Can you follow directions on your own from the textbook AND online resources?
  • Are you detail oriented and can meet specific assignment requirements AND DEADLINES?
  • Are you willing to demonstrate leadership skills add value to group discussions?

The instructor is available to answer questions via email and in person, but will not be able to provide extensive telephone tech support. Students are encouraged to use UWG Help Desk, online resources, tutorials, peer assistance, and virtual water cooler discussion board to ask questions, By remaining enrolled in this course, you agree to abide by all policies and assignment deadlines stated in the Syllabus and the online course.