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Other · Richards College of Business · Marketing/Real Estate

Strateg Business Communication

  • Spring 2021
  • Section 91D
  • 3 Credits
  • 03/05/2021 to 05/11/2021
  • Modified 01/06/2021


This course is an integrative approach to the study of strategic business communication found in corporations, organizations, and small businesses today. There is a strong focus on developing credibility and the art of persuasion which allows students to approach the development of effective business messages from a strategic and reflective standpoint. Students analyze case studies that allow for critical thinking and problem solving in business communication including team building, conflict resolution, public relations, marketing, management, and leadership. The development of business plans through team building and exhibiting leadership skills frame the content of this course providing an active and enriched learning experience.




Contact Information


Dr. Webb  -  Susan Hall Webb, Ph.D.

Course Format:

Online – Some Synchronous Virtual Meetings Using Google Hangout Meets or Blackboard Collaborative

NOTE: All virtual meetings will be announced in advance at mutually agreeable times; Banweb indicates a building, room number, and course times – please disregard and refer to CourseDen

Office Location:

Miller Hall 2314

Office Hours:

Google Hangout Office Hours:  Monday through Thursday from 1:00 p.m. to 4:00 p.m.  (click on link to speak directly via video conference with professor) or by appointment.

Contact Information:

Campus Office: 678.839.4841

Home Office:  404.490.1246  

Email:    [email protected] **

** Communication Preference: Please use [email protected]; do not use the email function in CourseDen.

Meeting Times

All classes will be online - either synchronous or asynchronous - please see course schedule below for details related to each class date. 


Textbook 1

Walker, Robin. (2015). Strategic Management Communication for Leaders. Third edition. South-Western/Cengage Publishing. ISBN: 978-1-133-93712-8/1-133-93712-8.


Textbook 2

Maxwell, John C. (2007). The 21 Indispensable Qualities of a Leader. Nashville, TN: Thomas Nelson Publishers. ISBN: 0-7852-7440-5. 


Course Materials

Webcam for video chatting using Blackboard Collaborative and/or Google Hangouts. 


NOTE:  Many computers and laptops come equipped with a webcam; however, if your computer doesn’t, you will need to obtain a webcam and microphone for this class.


Strategic Business Communication is the study of organizational, interpersonal/small-group, and oral communication found in the workplace from a reflective and tactical perspective. The focus of this course is to incorporate various leadership skills into your oral and written communication skills. Concepts and principles of sustainability communication is presented throughout this course, which will be demonstrated by the completion of assignments and a team project incorporating all elements of the required readings. Through student presentations, threaded discussions and analysis of communication, a major emphasis of this course is communicating in teams and the ability to persuasively present desired information in a professional and well-stated way using appropriate channels.


Course Objectives Related to Learning Goals/Outcomes (LG-MBA)

Developing communication skills enables you to communicate professionally and successfully in business and educational environments. The focus is based on three objectives:

  1. Developing foundation skills in reading, listening, writing, and speaking; working with others; working with technology; and working with a global perspective. Developing foundational skills should enable you to do the following:
    1. Analyze the human communication process and determine its importance in organizations (MBA 1)
    2. Analyze the importance of interpersonal, cross-cultural, and ethical communication in organizations (MBA 1, 2)
    3. Analyze the importance of communicating technologically in organizations (MBA 4)
    4. Identify the importance of basic skills and visual support in the business environment (MBA 5)


  1. Developing learning skills for today’s workplace, which is increasingly becoming more team-oriented, especially for the following:
    1. Written and oral communication (MBA 1)
    2. Nonverbal aspects of written and oral communication (MBA 1)
    3. Technology and advanced visual support (MBA 4)
    4. Interpersonal (dyadic) situations (i.e. interviews) (MBA 2)
    5. Problem-solving and small-group processes (MBA 5)


  1. Developing special application skills to measure communication performance and results related to tasks performed in the “real world” such as:
    1. Group process (MBA 2)
    2. Presentations, reports, and discussions (MBA 1,2,4,5)
    3. Conflict management and business ethics (MBA 1,2,3,5)
    4. Research, case analyses, and problem solving (MBA 1, 5)



You can earn up to the total amount of points listed above for each assignment/activity.  The assignments are weighed according to the percent each represents toward your final grade.  While grades are not usually “rounded up,” please be aware that meaningful participation and positive contributions to the success of the class may be considered in the case of a borderline grade. 


A=          90-100

B=          80-89

C=          70-79

D=          60-69

F=           59 –


PARTICIPATION:  (400 points = 28% of total grade)

Class Participation/Online Activities (individual)  =  205 points

Leadership Blogs  =  90 points

Chapter Quizzes  =  105 points                                                                                                            


TEAM PROJECT:    (870 points = 61% of total grade) 

Business Plan Proposal (team)  =  400 points                                                                           

Team Meeting Discussion Boards (individual)  =  65 points

Initial Submission of Business Plan Proposal Sections (individual)  =  100 points                               

Business Plan Presentation with Slide Recordings (individual)  =  200 points                                     

Business Plan Team Presentation Outline (team)  =  25 points                                                       

Team Presentation Video Critique (individual)  =  25 points                                                             

Team Project Overall Survey & Worksheet (individual)  =  25 points                                                   

Team Project Participation Peer Review (Individual)  =  15 points                                                       

Team Project Presentation Participation – YouTube Comments (individual)  =  15 points               


FINAL EVALUATION:    (150 points = 11% of total grade)     

Leadership Reflection Speech Video (individual)  =  100 points                                                         

Leadership Strategic Communication Plan (individual)  =  50 points                                                 


TOTAL POINTS/PERCENTAGE      =       1,420 points = 100%


This is a tentative calendar of assignments and due dates. Please refer to CourseDen for the accurate daily calendar (due dates are listed by CHECKLIST and under CONTENT).


Prior to Class, 3.1.21 – 3.7.21


  • Doodle Poll for Synchronous Team Meeting – EARLIER DEADLINE
  • Personality Quiz + Reflection Survey
  • New Student Information Survey
  • Register for

DUE (no later than 12:00 noon on Sunday):

  • Doodle Poll for Synchronous Team Meeting – EARLIER DEADLINE
  • Personality Quiz + Reflection Survey
  • New Student Information Survey
  • Register for


Week 1, 3.8.21 – 3.14.21


(Due Prior to Class) Chapter 1 + Chapter 2 in Strategic Management Communication Text (SMC); Introduction + Chapter 1, 2, 3 of John C. Maxwell Leadership Book (JCM)


Refer to Email (sent by Sunday) to Determine Day/Time for REQUIRED Synchronous Meeting for FIRST FULL WEEK of Class – One Hour Meeting with Professor + Designated Team


  • Class Orientation Video (found on CourseDen) + Quiz
  • Upload Professional Photo to CourseDen and UWG Gmail Accounts


  • Complete “Meet Your Team Members” Discussion Board
  • Coordinate Day/Time Prior to Sunday for a Team Meeting on Google Hangouts – Week 2
  • Discussion Board: Ideas for Team Policies + Expectations
  • Discussion Board: Ideas for Eco-Friendly Product(s) and/or Service(s)


Chapter 1: What is Strategic Communication?

Chapter 2: Foundations of Communication

Activity:  What is your Emotional Intelligence?

DUE (no later than 11:59 p.m. on Sunday):

  • Course Orientation Video + Quiz
  • Upload Professional Photo to CourseDen and UWG Gmail Accounts
  • Chapter Quizzes: Chapter 1 + Chapter 2
  • Emotional Intelligence Quiz + Reflection


Week 2, 3.15.21 – 3.21.21



Week 3, 3.22.21 – 3.28.21


(Due Prior to Class) Chapter 3, Chapter 4, Chapter 5 (SMC); Chapter 9 (SMC); Chapters 4-10 (JCM)


Strategic Communications Process (Chapter 3, 4, 5); Introduction to Case Studies/Strategic Communication Planning


Chapter 9: Communicating with Employees; Collaborating through Electronic Communication


  • Begin: Incorporation of Green Business Practices + Policies: Green Case Study Analysis (CSA); Green Case Study Strategic Communication Plan (SCP)
  • Team Discussion Board for Eco-Friendly Product/Service Ideas


Team Project Introduction & Expectations; Teams will meet individually on Google Hangouts Meet to discuss and finalize Team Policies + Expectations and Eco-Friendly Product/Service Idea.


Reflection on qualities you currently demonstrate - MUST be a minimum of two (2) qualities


  • Discussion Board: Ideas for Company Background
  • Discussion Board: Ideas for Product/Service Description for your Sustainable Business Plan

DUE (Sunday no later than 11:59 p.m.):

  • Leadership Blog 1
  • Review Quizzes: Chapter 3, 4, 5, + 9
  • Team Meeting Screenshot – Week 2
  • Final Copy of Team Policy + Expectations (only one team member to submit)
  • Discussion Board for Company Background
  • Discussion Board for Product/Service Description Ideas


Week 4, 3.29.21 – 4.4.21


(Due Prior to Class) Chapter 10 (SMC); Chapter 11 (SMC)


Chapter 10: Communicating In + Leading Teams


Chapter 11: Strategic Organizational Communication


Reflection on qualities you plan to demonstrate - MUST be a minimum of two (2) qualities


Complete: Incorporation of Green Business Practices + Policies - Green Case Study Analysis (CSA); Green Case Study Strategic Communication Plan (SCP)


  • Team Member A: Begin Company Background Submission
  • Team Member B: Begin Product/Service Description Submission

DUE (Sunday no later than 11:59 p.m.):

  • Leadership Blog 2
  • Review Quizzes: Chapter 10 + Chapter 11
  • Case Study Analysis (CSA) – Incorporation of Green Business Practices + Policies
  • Strategic Communication Plan (SCP) – Incorporation of Green Business Practices + Policies
  • Team Member A – Company Background: Share with ALL Team Members by Friday; Submit to CourseDen by Sunday
  • Team Member B – Product/Service Description: Share with ALL Team Members by Friday; Submit to CourseDen by Sunday


Week 5, 4.5.21 – 4.11.21

READING: (Due Prior to Class) Chapter 6 (SMC); Chapter 7 (SMC); Chapters 11-16 (JCM)

Chapters 17-21 (JCM)


Chapter 6: Communicating in Writing; Communication through Reports; Proposal Development


Chapter 7: Communicating in Oral Presentations and Managing Meetings; Video + Quiz on Persuasive Rules of Effective Presentations; Other Relevant Presentation Information


  • Team Member C: Begin Statement of Need Section
  • Team Member C (or Team Member E): Begin Market Analysis Section
  • Discussion Board for Catchy + Memorable Introductions, Conclusions, and Takeaway Item Ideas
  • Coordinate Day/Time for Team Meeting to Discuss Statement of Need + Market Analysis Sections (+ Catchy Introductions/Conclusions/Takeaway Items)


Reflection on qualities you demonstrate and qualities you plan to demonstrate - MUST be a minimum of two (2) qualities

DUE (all items below are due by Sunday no later than 11:59 p.m.):

  • Team Meeting Google Hangout Screenshot or Photo (only one team member to submit) – Week 6
  • Review Quizzes: Chapter 6 + Chapter 7
  • Team Member C – Statement of Need: Share with ALL Team Members by Friday; Submit in CourseDen by Sunday
  • Team Member C (or Team Member E) – Market Analysis Section: Share with ALL Team Members by Friday; Submit in CourseDen by Sunday
  • Leadership Blog 3
  • Quiz on Rules of Persuasive Presentations
  • Complete Discussion Board for Catchy + Memorable Introductions, Conclusions, and Takeaway Item Ideas


Week 6, 4.12.21 – 4.18.21


(Due Prior to Class) Chapters 17-21 (JCM)


Designing and Delivering Business Presentations; Nonverbal Communication; Listening Skills; Practice Slide Recordings in PowerPoint (ACTIVITIES: Collecting Images for Team Presentation; Practice Slide Recordings in PowerPoint)


Reflection on qualities you demonstrate and qualities you plan to demonstrate – MUST be a minimum of two (2) qualities


  • Team Member D: Begin Financial Analysis Section
  • Team Needs to Select Business Plan Presentation Background + Layout

DUE (Sunday no later than 11:59 p.m.):

  • Team Member D – Financial Analysis Section: Share with ALL Team Members by Friday; Submit in CourseDen by Sunday
  • Leadership Blog 4
  • Submit Practice Slide Recordings in PowerPoint Assignment
  • Collecting Images for Team Presentation Assignment


Week 7, 4.19.21 – 4.25.21


  • Finalizing Business Plan Proposal and Presentation
  • Shark Tank Critiques – MUST have two (2) critiques
  • Selecting Your Leadership Quality for Final Exam


  • Work on Q + A Slide for EACH Team Member
  • Revise Initial Submissions and Continue to Work on Presentation Slides + Recordings


  • Submit Statement of Need Section (Team Member C)
  • Submit Market Analysis Section (Team Member C or Team Member E)
  • Leadership Quality Worksheet for Final Exam
  • Shark Tank Critiques – MUST have two (2) critique worksheets


Work on ALL aspects of Team Project Proposal & Presentation. NOTE:  It is expected that your team meets via Google Hangout to finalize proposal and presentation (especially related to transitions and revisions).


  • Submit Financial Analysis Section (Team Member D)


Week 8, 4.26.21 – 5.2.21


Work on ALL aspects of Team Project Proposal & Presentation. NOTE:  It is expected that your team meets via Google Hangout to finalize proposal and presentation (especially related to transitions and revisions).

DUE (all items below are due by Wednesday no later than 11:59 p.m.):

  • Final Business Plan Presentation with Slide Recordings (Shared on Google Drive)
  • Final Business Plan Presentation Outline

DUE (all items below are due by Sunday no later than 11:59 p.m.):

  • Final Business Plan Proposal

TEAM PROJECT VIDEOS & CRITIQUES (all items below are due by Sunday):

  • Review of all Business Plan Presentations
  • Positive Comments on YouTube for EACH Team Presentation
  • Peer Review Survey for EACH Team Presentation
  • Invest $1M in Barracuda Cove Investment Business Plans


Week 9 – FINAL EXAM WEEK, 5.3.21 – 5.9.21


Award Ceremony for Winner of Barracuda Cove Investments via Blackboard Collaborative may be on Wednesday or Thursday evening based on the consensus of the class (all students MUST attend) – Award Ceremony lasts for ONLY 30 minutes.


  • Individual Team Presentation Critique
  • Team Project Overall Reflection Survey


  • Create a Persuasive Leadership Quality Video (Professor will confirm leadership quality)
  • Develop a Leadership Quality Strategic Communication Plan (SCP)


  • Individual Team Presentation Critique
  • Team Project Overall Reflection Survey
  • Persuasive Leadership Quality Video (Send via Google Drive)
  • Leadership Quality Strategic Communication Plan (SCP)

Course Policies and Resources

Attend class.  This course will be delivered 100% online.  However, some of the classes will meet synchronously via Blackboard Collaborative and/or Google Hangouts. When there is a synchronous class, all students are expected to attend via webcam and on their computers (not on a mobile device).    


Prepare and participate.  Come prepared to each online class (both synchronous and asynchronous) to discuss readings, demonstrate knowledge, analyze cases, challenge assumptions, and question solutions.  Be prepared to enrich class discussion by sharing relevant information from your own personal and professional communication experiences. You are responsible for reading and studying the texts, research, and class notes and for participating fully in ALL activities.  Do NOT “count on” your group to “cover” or do your work!  Groups should immediately report to the instructor a member who is NOT doing his/her portion of the work.  That way, the instructor may intervene before the group’s grade is adversely affected.


Professionalism.  You are expected to be as professional as possible in this course. Due to the online nature, you are expected to communicate in writing or when on video professionally using proper English and punctuation.  You are expected to arrive on time and avoid any early exits during online classes (either meeting as a group or as a team). If you need to arrive late or leave early, please contact me via email or telephone to let me know ahead of time.  Avoid activities unrelated to the class (checking email, working on your computer, sending text messages, etc.) while you are online (either as a group or as a team). 


Hand in professional documents.  Type all documents on 8.5 x 11” letter-quality paper using Calibri, Times New Roman or Arial fonts with margins of 1” in black ink (unless specified differently—based on assignments).  Use an appropriate document format and unjustified text.  Use APA style format as directed.  Assignments must be saved with .doc or .docx extension.  Student work should display the correct spelling, punctuation, and grammar rules for all assignments. 


Deliver professional presentations.  You will be delivering presentations online via video. When presenting, email your presentation via Google Drive to the professor by the deadline required on CourseDen. Be sure to dress professionally for all presentations—see photo to the right for minimum dress requirements.


Meet every deadline.  Turn in all writing assignments on the dates specified on CourseDen (also located on the syllabus).  You will earn a “0” for missing the deadline of an assignment/activity or failing to deliver your presentation as scheduled.  If you miss a deadline due to a verifiable emergency, contact me at [email protected] or (678) 839-4841 immediately, and I will consider a make-up or alternate assignment based on the circumstances (a late penalty may apply).


Follow these policies.  As a member of this class, you agree to abide by the policies stated in this syllabus.  Asking me to make an exception to these policies breaches our social contract as a group, so please resist the temptation to request special consideration.

College/School Policies

Wolf Pact

Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.

I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.

I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.  

Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!

About the Richards College of Business

To become a globally recognized college of business preparing forward-thinking, responsible leaders.

We are in the business of transforming lives through education, engagement, and experiences.

Strategic Goals and Values

Student Success
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.

Academic Success
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.

Operational Success
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.

Ethical Values
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.

Institutional Policies

Academic Support

Accessibility Services: Students with a documented disability may work with UWG Accessibility Services to receive essential services specific to their disability. All entitlements to accommodations are based on documentation and USG Board of Regents standards. If a student needs course adaptations or accommodations because of a disability or chronic illness, or if he/she needs to make special arrangements in case the building must be evacuated, the student should notify his/her instructor in writing and provide a copy of his/her Student Accommodations Report (SAR), which is available only from Accessibility Services. Faculty cannot offer accommodations without timely receipt of the SAR; further, no retroactive accommodations will be given. For more information, please contact Accessibility Services.

Center for Academic Success: The Center for Academic Success provides services, programs, and opportunities to help all undergraduate students succeed academically. For more information, contact them: 678-839-6280 or [email protected]

University Writing Center: The University Writing Center assists students with all areas of the writing process. For more information, contact them: 678-839-6513 or [email protected]

Online Courses

UWG takes students’ privacy concerns seriously: technology-enhanced and partially and fully online courses use sites and entities beyond UWG and students have the right to know the privacy policies of these entities. For more information on privacy and accessibility for the most commonly used sites, as well as technology requirements visit the UWG Online site.

Students enrolled in online courses can find answers to many of their questions in the Online/Off-Campus Student Guide.

If a student is experiencing distress and needs help, please see the resources available at the UWG Cares site. Online counseling is also available for online students.

Honor Code

At the University of West Georgia, we believe that academic and personal integrity are based upon honesty, trust, fairness, respect, and responsibility. Students at West Georgia assume responsibility for upholding the honor code. West Georgia students pledge to refrain from engaging in acts that do not maintain academic and personal integrity. These include, but are not limited to, plagiarism, cheating, fabrication, aid of academic dishonesty, lying, bribery or threats, and stealing. 

The University of West Georgia maintains and monitors a confidential Academic Dishonesty Tracking System. This database collects and reports patterns of repeated student violations across all the Colleges, the Ingram Library, and the School of Nursing. Each incidence of academic dishonesty is subject to review and consideration by the instructor, and is subject to a range of academic penalties including, but not limited to, failing the assignment and/or failing the course. Student conduct sanctions range from verbal warning to suspension or expulsion depending on the magnitude of the offense and/or number of offenses. The incident becomes part of the student’s conduct record at UWG.

Additionally, the student is responsible for safeguarding his/her computer account. The student’s account and network connection are for his/her individual use. A computer account is to be used only by the person to whom it has been issued. The student is responsible for all actions originating through his/her account or network connection. Students must not impersonate others or misrepresent or conceal their identities in electronic messages and actions. For more information on the University of West Georgia Honor Code, please see the Student Handbook.

UWG Email Policy

University of West Georgia students are provided a MyUWG e-mail account. The University considers this account to be an official means of communication between the University and the student. The purpose of the official use of the student e-mail account is to provide an effective means of communicating important university related information to UWG students in a timely manner. It is the student’s responsibility to check his or her email.

Credit Hour Policy

The University of West Georgia grants one semester hour of credit for work equivalent to a minimum of one hour (50 minutes) of in-class or other direct faculty instruction AND two hours of student work outside of class per week for approximately fifteen weeks. For each course, the course syllabus will document the amount of in-class (or other direct faculty instruction) and out-of-class work required to earn the credit hour(s) assigned to the course. Out-of-class work will include all forms of credit-bearing activity, including but not limited to assignments, readings, observations, and musical practice. Where available, the university grants academic credit for students who verify via competency-based testing, that they have accomplished the learning outcomes associated with a course that would normally meet the requirements outlined above (e.g. AP credit, CLEP, and departmental exams).

HB 280 (Campus Carry)

UWG follows University System of Georgia (USG) guidance:

You may also visit our website for help with USG Guidance:

Mental Health Support

If you or another student find that you are experiencing a mental health issue, free confidential services are available on campus in the Counseling Center. Students who have experienced sexual or domestic violence may receive confidential medical and advocacy services with the Patient Advocates in Health Services. To report a concern anonymously, please go to UWGcares.

ELL Resources

If you are a student having difficulty with English language skills, and / or U.S. culture is not your home culture, specialized resources are available to help you succeed. Please visit the E.L.L. resource page for more information.


Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. This also includes making plans for internet access at whatever location participation may occur.

Virtual or in-person proctored exams, if your instructor should require them, may result in an additional cost to the student. Please discuss these details with your instructor or see the information provided here.

Face Coverings: Effective July 15, 2020, University System of Georgia institutions, including the University of West Georgia, will require all faculty, staff, students, and visitors to wear an appropriate face covering while inside campus facilities/buildings where six feet social distancing may not always be possible. Face covering use will be in addition to and is not a substitute for social distancing.

Face coverings are not required in campus outdoor settings where social distancing requirements are met. Anyone not using a face covering when required will be asked to wear one or must leave the area.

Reasonable accommodations may be made for those who are unable to wear a face covering for documented health reasons.

Student FAQs: For more information about UWG COVID-19 guidance for students visit the Student FAQ webpage