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Main Campus · Richards College of Business · Management

Bus Intelligence & Data Mining
CISM-5390

  • Spring 2021
  • Section 01D
  • 3 Credits
  • 01/09/2021 to 05/11/2021
  • Modified 01/01/2021

Description

This course will teach the fundamental concepts of business intelligence and several data mining software tools (SAS Enterprise Miner and SAS Visual Analytics) that enable organizations to strive for business intelligence. The course will be hands-on and the emphasis will be placed on learning how to derive business value from large amounts of data using data mining tools. Students also explore issues and trends in data mining and visualization. Students who have taken CISM 4390 cannot take CISM 5390.

Requisites

Prerequisites:

Corequisites:

Contact Information

Professor: Dr. Joan Deng

Online Office Hours

T  01:00 PM – 03:30 PM; W 10:00 AM – 11:00 AM, 12:30 PM – 02:00 PM

(Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/365290896

Or Telephone: (408) 638 0986 or (646) 558 8665

Meeting ID: 365 290 896)

Meeting Times

Materials

  • There is no required textbook for this course.
  • SAS OnDemand for Academics will provide you with immediate online access to SAS Enterprise Miner.
    1. Please register for SAS OnDemand for Academics first. To register, visit the following site: SAS OnDemand for Academics Registration, create a SAS profile using your UWG email address, and use your SAS profile to login to the SAS OnDemand for Academics Control Center. Please watch this online video tutorial to learn how to register for SAS OnDemand for Academics.
    2. After you have registered, sign on the Control Center at SAS OnDemand for Academics Sign In, select the Enrollments tab, click enroll in a course, and enter the course code: eda8008b-d178-400a-b75f-8b488088fc13 to enroll in the Business Intelligence course.
  • SAS Viya for Learners will provide you with immediate online access to SAS Visual Analytics.
    • To access SAS Visual Analytics, visit the following site: SAS Viya for Learners, click "Access for students", and use your SAS profile to login to the SAS Viya for Learners Portal.
  • Recommended Textbook: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition, Gordon Linoff and Michael Berry, ISBN: 978-0-470-65093-6, Publisher: Wiley

Outcomes

Evaluation

Criteria

Grading Items Points
  SAS Visual Analytics Assignment (Case Study) 15
  SAS Enterprise Miner Assignment 1 5
  SAS Enterprise Miner Assignment 2 10
  SAS Enterprise Miner Assignment 3 10
  SAS Enterprise Miner Assignment 4 10
  SAS Enterprise Miner Assignment 5 10
  Final Project 30
  Quizzes 10
  Total 100

Breakdown

Resulting grade and related performance levels
Grade Range Notes
A 90 and above
B 80 – 89.999
C 70 – 79.999
F 69.999 and below

Assignments

Assignments:

  • There are six assignments. They are due at 05:30PM (EST) on the respective scheduled due dates.
  • Late assignments will be accepted up to only one day later. There is a 20% penalty assessed against late assignments that are unexcused. Assignments not turned in by 05:30 PM the day after the due date will be marked MISSED and will not receive any credit.
  • All assignments are individual, not group, assignments.
  • All assignments must be submitted through the Assignment Submission Folders on CourseDen. No additions or corrections will be accepted once assignments have been submitted for grading. 
  • All assignments must be reviewed within one week after grades are posted.

Final Project:

  • The final data mining project requires a final report.
  • The requirement of the project is to conduct data mining analysis using SAS Enterprise Miner. The report of the project should fully describe the work done for the whole data mining analysis, not just the end results. Often, the whole data mining analysis may iterate the data mining processes several times, not just one-shot. The process may include problem analysis, data preparation, data exploration and preprocessing, data mining methodologies, result analysis, the ethical issues in data mining, lessons learned and so on. Therefore, presenting merely the SAS output report will receive very low scores for the report. Details of the project are available on CourseDen.
  • The final project is an individual, not group, project.
  • The final report must be submitted through the Assignment Submission Folder on CourseDen. No additions or corrections will be accepted once the report has been submitted for grading. 

Quizzes:

  • The quizzes are open book and open notes.
  • You will only have one opportunity to take each quiz, once you start the quiz you are committed to finish.
  • All quizzes are due at 05:30PM (EST) on the respective scheduled due dates (see the course calendar below for specific dates).
  • Make up quizzes are not offered.
  • The quizzes are limited to 1 hour, taken on-line, and open book.

Schedule

Course Schedule will be posted in CourseDen. 

Course Policies and Resources

  • Students WILL receive individual e-mails concerning course updates and changes.
  • Students should check their UWG email accounts on a daily basis.
  • You are responsible to find out about any changes in due dates and course content.
  • As UWG e-mail is the official means of communication, only UWG issued e-mail addresses will be answered by the Professor. CourseDen mail is not utilized by the Professor (neither read nor answered).
  • Please be sure you have adequate space available in your UWG e-mail inbox account, as only one attempt will be made to contact a valid UWG address.
  • I prefer to use the CourseDen discussion board for questions so the entire class can benefit from the answer. Before posting a question, make sure that you read through the questions and answers that have been posted on the discussion board. Often, you will find the answer to your question there. The discussion board is essential to this course. Please be sure to check it every day. Everyone can read the discussion forum postings; therefore, do not post private information. 
  • Please contact me directly through my UWG email ([email protected]) for anything that is confidential or private. All e-mails to the Professor are to be sent to [email protected]. If you would like to ask questions via email, please make sure you use CISM5390 as the subject line, so that I recognize that it is from one of you, and so that my spam filter do not accidentally delete your message. Emails will be answered within hours if not immediately. Although attempts will be made to reply as quickly as possible, you should not assume that all the emails sent after 10:00 PM or over the weekend will be replied on the same day. I REPLY TO ALL EMAILS. IF YOU DO NOT GET A REPLY WITHIN A 24-HOUR PERIOD, ASSUME I DID NOT RECEIVE IT AND PLEASE RESEND.

College/School Policies

Wolf Pact

Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.

I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.

I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.  

Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!

About the Richards College of Business

Vision
To become a globally recognized college of business preparing forward-thinking, responsible leaders.

Mission
We are in the business of transforming lives through education, engagement, and experiences.

Strategic Goals and Values

Student Success
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.

Academic Success
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.

Operational Success
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.

Ethical Values
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.

Institutional Policies

Academic Support

Accessibility Services: Students with a documented disability may work with UWG Accessibility Services to receive essential services specific to their disability. All entitlements to accommodations are based on documentation and USG Board of Regents standards. If a student needs course adaptations or accommodations because of a disability or chronic illness, or if he/she needs to make special arrangements in case the building must be evacuated, the student should notify his/her instructor in writing and provide a copy of his/her Student Accommodations Report (SAR), which is available only from Accessibility Services. Faculty cannot offer accommodations without timely receipt of the SAR; further, no retroactive accommodations will be given. For more information, please contact Accessibility Services.

Center for Academic Success: The Center for Academic Success provides services, programs, and opportunities to help all undergraduate students succeed academically. For more information, contact them: 678-839-6280 or [email protected]

University Writing Center: The University Writing Center assists students with all areas of the writing process. For more information, contact them: 678-839-6513 or [email protected]

Online Courses

UWG takes students’ privacy concerns seriously: technology-enhanced and partially and fully online courses use sites and entities beyond UWG and students have the right to know the privacy policies of these entities. For more information on privacy and accessibility for the most commonly used sites, as well as technology requirements visit the UWG Online site.

Students enrolled in online courses can find answers to many of their questions in the Online/Off-Campus Student Guide.

If a student is experiencing distress and needs help, please see the resources available at the UWG Cares site. Online counseling is also available for online students.

Honor Code

At the University of West Georgia, we believe that academic and personal integrity are based upon honesty, trust, fairness, respect, and responsibility. Students at West Georgia assume responsibility for upholding the honor code. West Georgia students pledge to refrain from engaging in acts that do not maintain academic and personal integrity. These include, but are not limited to, plagiarism, cheating, fabrication, aid of academic dishonesty, lying, bribery or threats, and stealing. 

The University of West Georgia maintains and monitors a confidential Academic Dishonesty Tracking System. This database collects and reports patterns of repeated student violations across all the Colleges, the Ingram Library, and the School of Nursing. Each incidence of academic dishonesty is subject to review and consideration by the instructor, and is subject to a range of academic penalties including, but not limited to, failing the assignment and/or failing the course. Student conduct sanctions range from verbal warning to suspension or expulsion depending on the magnitude of the offense and/or number of offenses. The incident becomes part of the student’s conduct record at UWG.

Additionally, the student is responsible for safeguarding his/her computer account. The student’s account and network connection are for his/her individual use. A computer account is to be used only by the person to whom it has been issued. The student is responsible for all actions originating through his/her account or network connection. Students must not impersonate others or misrepresent or conceal their identities in electronic messages and actions. For more information on the University of West Georgia Honor Code, please see the Student Handbook.

UWG Email Policy

University of West Georgia students are provided a MyUWG e-mail account. The University considers this account to be an official means of communication between the University and the student. The purpose of the official use of the student e-mail account is to provide an effective means of communicating important university related information to UWG students in a timely manner. It is the student’s responsibility to check his or her email.

Credit Hour Policy

The University of West Georgia grants one semester hour of credit for work equivalent to a minimum of one hour (50 minutes) of in-class or other direct faculty instruction AND two hours of student work outside of class per week for approximately fifteen weeks. For each course, the course syllabus will document the amount of in-class (or other direct faculty instruction) and out-of-class work required to earn the credit hour(s) assigned to the course. Out-of-class work will include all forms of credit-bearing activity, including but not limited to assignments, readings, observations, and musical practice. Where available, the university grants academic credit for students who verify via competency-based testing, that they have accomplished the learning outcomes associated with a course that would normally meet the requirements outlined above (e.g. AP credit, CLEP, and departmental exams).

HB 280 (Campus Carry)

UWG follows University System of Georgia (USG) guidance: http://www.usg.edu/hb280/additional_information#

You may also visit our website for help with USG Guidance: https://www.westga.edu/police/campus-carry.php

Mental Health Support

If you or another student find that you are experiencing a mental health issue, free confidential services are available on campus in the Counseling Center. Students who have experienced sexual or domestic violence may receive confidential medical and advocacy services with the Patient Advocates in Health Services. To report a concern anonymously, please go to UWGcares.

ELL Resources

If you are a student having difficulty with English language skills, and / or U.S. culture is not your home culture, specialized resources are available to help you succeed. Please visit the E.L.L. resource page for more information.

COVID-19

Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. This also includes making plans for internet access at whatever location participation may occur.

Virtual or in-person proctored exams, if your instructor should require them, may result in an additional cost to the student. Please discuss these details with your instructor or see the information provided here.

Face Coverings: Effective July 15, 2020, University System of Georgia institutions, including the University of West Georgia, will require all faculty, staff, students, and visitors to wear an appropriate face covering while inside campus facilities/buildings where six feet social distancing may not always be possible. Face covering use will be in addition to and is not a substitute for social distancing.

Face coverings are not required in campus outdoor settings where social distancing requirements are met. Anyone not using a face covering when required will be asked to wear one or must leave the area.

Reasonable accommodations may be made for those who are unable to wear a face covering for documented health reasons.

Student FAQs: For more information about UWG COVID-19 guidance for students visit the Student FAQ webpage

 

Additional Items

Wolf Pact

Having read the Honor Code for the University of West Georgia, I understand and accept my responsibility to uphold the values described therein and to conduct myself in a manner that will reflect the values of UWG and the Richards College of Business so as to respect the rights of all UWG community members. As a UWG student, I will represent myself truthfully and complete all academic assignments honestly and within the parameters set by my instructor.

I understand and accept that if I am found guilty of violations (through processes due me as a UWG student and outlined in the UWG Student Handbook), penalties will be imposed.

I also recognize that my responsibility includes a willingness to confront members of the UWG community if I feel there has been a violation of the Honor Code.  

Ultimately, I will conduct myself in a manner that promotes UWG as the best place to work, learn, and succeed for my generation, and those to come!

About the Richards College of Business

Vision
To become a globally recognized college of business preparing forward-thinking, responsible leaders.

Mission
We are in the business of transforming lives through education, engagement, and experiences.

Strategic Goals and Values

Student Success
Admit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals.

Academic Success
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders.

Operational Success
Recruit, retain and develop administrative management and staff personnel to manage, develop and support infrastructure and those activities that build internal and external partnerships while working in an ever-changing environment.

Ethical Values
The Richards College of Business community (administrators, faculty, staff, students, and business partners) share a commitment to the principles of honesty and integrity in interactions and undertakings, accountability for personal behavior, and respect for the rights, differences, and dignity of others. In addition, we strive to continuously improve our abilities to recognize unethical behavior and to make ethical and moral decisions.